Samsung sued for misleading advertising of its Galaxy phones

The Australian Competition and Consumer Commission (ACCC) has announced that it will sue the Samsung company for misleading content about the alleged resistance to all types of water by its Galaxy mobiles.

The ACCC has made these statements exposing that Samsung generates misunderstanding and misinformation to its users indicating that its Galaxy mobiles can be introduced into all types of water, including swimming pools and the sea, without deteriorating the useful life of the phones.

ACCC Chairman Rod Sims has given the following public statement regarding the lawsuit against Samsung:

The ACCC alleges that Samsung's false and misinformation advertising, by its Galaxy mobile, indicates that these phones are suitable for use or exposure in all types of water, including ocean water or swimming pools, and that this would not affect the phone's quality of life regardless of its degree of exposure to this type of water, when it really isn't.

This demand is protected by the analysis of more than 300 different advertisements that Samsung has used to promote a variety of mobiles of its Galaxy series.

Additionally, Rod points out that Samsung makes use of advertising content where it remarks that its Galaxy phones have IP68 water protection, although it mistakenly makes believe that this means that its phones can last more than 30 minutes in all types of water :

Samsung showed the Galaxy phone being used in situations where it shouldn't appeal to consumers.

In this way, Samsung will have to go to court to deal with the lawsuit, implemented by the ACCC, against the case of false advertising of its Galaxy series phones.