Instagram Reels: tips for your short videos
Reels are powerful weapons when we want to entertain or communicate
When we talk about Instagram, we refer to one of the most important social networks in the world; and to get the most out of it, we must know all its functions, in this case the Reels.
These expressive videos have come to capture impressive moments, of extraordinary events, others have been prepared to carry a fixed objective. In general terms the reels are aimed at advertising and entertainment.
Instagram covers many types of accounts, so it gives an immediate interaction, thanks to its tools. The Reels offer you with each update, new ways to communicate or express a message.
One of the most used networks of the moment, nothing to say about sales strategies. A reel can reach thousands or millions of people (of course if the account is public), otherwise, it only remains to expose our creativity.
Why are they relevant?
The importance of the Reels comes in many respects. We are talking about short videos that will be seen by an exorbitant audience.
When the content is short, but very precise, it can be shared, saved or commented on. It is the interaction that we seek so much.
How to create the best Reel?
To make the best reel / story we recommend choosing a completely friendly site, with good lighting and without any external noise that complicates the video. You must remember that you only have a few seconds for the advertising you want to do.
We recommend that you make a natural emphasis in which the subject you want to touch is located. Achieving in this way to capture the best positive attention from the viewer. The idea is that your audience feels attracted or identified with what you show.
One of the also highly recommended ways is to remove the audio from the video and put background music. Musical trends are getting stronger. It is inevitable not to find hundreds of reels with the same piece of music.
It all depends specifically on what you want to show and how you want to do it. Maybe you just want to get closer to the wave of reels, or maybe you want to take your products to better presentations with them.
Instagram provides important tools to do them in the best way. They are filters, lyrics, frame, music, and more. You can record by fragments and simply discard the one you don't like.
I recommend that if your account is multifaceted and has a bit of everything, it would be excellent if you show elements in trend; be it music, memes, dance or body expressions to relate it to your account.
Some tips to consider:
Before making any type of reel you must take into account where you will do it, how you will do it and with what you will do it, since if you are very new you will need physical tools that make that recording of a few seconds, a small and professional short.
What you should do:
Use an attention-grabbing ad like, "Big news awaits you."
Every time you post a story, make a recommendation, suggestion, or conclusion. This will add more connection with the user to the account.
The use of hashtags will keep the profile up to date and can be searched very easily. Many of the large companies that are in the social network use at least 10 for each Reel.
One way of making stories is when they record themselves talking, dancing, singing, doing a job, showing a product, among others. A remarkable way to make what you want known easily and quickly.
If 30 seconds seems little to show your content, don't worry, you can create another story consistent with the one you are doing.
Create stories that make an impact
You must bear in mind that the first story must be the most authentic, because thanks to it people will want to know more about the subject, andand they will not be able to stop being hooked on your content, whatever it is.
The creation of effects as a tool for the reels has been interested in the use of stories, since they are often combined by trends with music.
This generates a close relationship between the user and the brand, since the viewer will understand that the brand really knows the trends of the moment.
Creating the videos and editing them is not so complex, so Instagram offers you to have different stickers, texts and even paint on it in a complete list.
Know what you will put, since too much content on one site will make the video lose its focus.
A good reel provokes user interaction
One of the things that attracts the most attention is when there is a link between the account and the users who follow it. You can generate the maximum interaction with questions asked in the stories and have your followers respond to you.
Live ones would be an eye-catching way to create great interaction in real time. You will know which people are interested at the moment and capture ideas that your followers express.
Remember to maintain that line of respect and consideration, since many times the content related to your brand or profile may not be the most accurate or the most desired by the people who follow you.