Pinterest Introduces Custom Shopping Centers and Enhanced Brand Catalogs

Personalized shopping and user experience seem to be of increasing importance. Recently Pinterest has included in its shopping tools an option called "choosing for you", which is at the top of the Feeds, which will allow you to browse all the specific catalogs for a brand.

In the last few months, tools have been introduced that perform personalized shopping recommendations, a search for purchases, and product details that present current information about an item's price and inventory information. This is part of a conglomerate of updates that Pinterest has been developing on its platform.

Now this week the company announced the introduction of two new features that will help users discover inspiring "just for you" posts. From now on, you will have a personalized shopping center, adapting to your style, your size and your budget.

Of course, the shopping section has also been updated with the addition of a new button placed under a pin that allows users to search for more products of that particular brand. This is beneficial when you require a product to accompany your recent purchase, and you have loved the brand you have chosen.

For brands, it is an opportunity for their products to be visited from Pinterest, which makes this innovation a benefit for all.