Salma Hayek one of the artists invited to the 2022 edition of the SuperBowl
The actress will be in charge of presenting a BMW electronic car
Salma Hayek is one of this year's guests for the SuperBowl LVI event. Her image will be part of the aggressive advertising campaign of the German brand BMW, as part of the promotion of an electric car of the company.
She will be present in the final game of the NFL, between the Cincinnati Bengals and Los Angeles Rams.
In this campaign, Hayek will represent a Greek goddess of marriage, as well as a defender of women, wearing a diadem and a scepter, as used by the ancient Damos.
Salma will have as companions Arnold Schwarzenegger, who will be Zeus, the German Ralf Moeller, recognized for his productions such as The Scorpion King and Gladiator, will be Poseidon.
The objective of this campaign is to generate record audience figures, since the advertising segment in said television event is one of the most expensive worldwide.
Talented Salma Hayek
The Mexican is one of the most versatile women in terms of film and television, at 55 years old.
Despite getting along very well with character roles, her presence in the comedy genre is fascinating. Therefore, it is always considered when needing a person in related projects.
In her Instagram account she reminded her followers that she has been in previous editions of the NFL.
She also posted on her account @salmahayek, that she is very excited that the first ad for BMW will be for the first electric iX. Despite not offering many details, the actress generated intrigue in her followers, due to the brand's luxurious product.
Event details
On February 13, the long-awaited campaign can be seen at the sporting event, which will begin at 5:30 p.m. at SoFi Stadium in Los Angeles, the venue for Super Bowl LVI.
For halftime, the organizers of the show decided on urban rhythms such as hip-hop and rap. Some of the stars that will be present are: Kendrick Lamar, Snoop Dogg, Mary J. Blige, Eminem, and Dr. Dre.
The musical show is expected to last 13 minutes.
The singers who perform at halftime do not charge anything for their performance on the event stage. The advertising provided by the SuperBowl generates effective profits for them and the numbers multiply in real time, which generates millionaire sales of their albums or songs.