They create Barbie inspired by an African-American activist

The name of the innovative Barbie is Ida B. Wells, and she is inspired by an African-American journalist and activist who defended civil rights and women's suffrage in the US.

Mattel's goal is for its dolls to be a model of inspiration for girls, for this reason, the Barbie brand began a project that consists of creating a series of dolls called "Inspiring Women"; which highlight the work of women scientists and activists who have marked history worldwide.

Mattel published an ad in which it ensures that when children learn about heroes like Ida B. Wells, they not only have the opportunity to imagine a better future, but they have the certainty that they can achieve everything they set out to do.

The creation of this peculiar Barbie is with the purpose of honoring the life and work of Ida B. Wells.

Mattel said, "Barbie is proud to honor the incredible Ida B. Wells as the new role model in our inspiring women's series, dedicated to spotlighting the heroines who paved the way for generations of girls to dream big and make a difference. difference".

The innovative doll wears tied hair and a blue dress, with a traditional cut and decorated with lace, very typical of her time.

Who was Ida B. Wells?

Ida B. Wells, of African-American origin, was born in 1862, when slavery still existed in the United States, the main reason why she became a recognized and transcendent activist, whose main effort was in favor of the defense of the civil rights and women's suffrage in the United States.

Wells was the editor and co-owner of a newspaper in Memphis, where she wrote about the inequality faced by African-Americans around the world.

Also, she helped found the National Association for the Advancement of Colored People (NAACP) and the National Association of Colored Women's Clubs.