Sensation NFTs and fan tokens in sports
Fan token trends grow beyond measure
Monetizing audiences has become a priority for athletes and clubs around the world. Of course, the change we are experiencing with the pandemic situation generates the idea of seeking income through digital media, blockchain technology with respect to NFTs and fan tokens, fell like a glove for collectors.
It became an alternative for fans, and there are many athletes who today have joined the fever of non-fungible tokens, for collection, and fan tokens to be attached to their team.
Some of the most sought after NFTs make references to great sporting moments, leaving high consumption in the market.
One of the most outstanding facts is the sensation it caused in the European league with the launch of NFTs, of renowned athletes, and the large number of fans who eagerly awaited the digital works of art.
What are fan tokens?
In 2021 we learned about and observed its launch, this 2022 we hope to see its consolidation in the cryptocurrency market.
Fan tokens really are a breathing technique for sports clubs, it was necessary to know and apply a strategy that would keep them with income even in the pandemic.
Another interesting fact is that an even closer relationship with fans is created or generated. The movement of fan tokens is so strong that those fans with them in their hands will be able to opt for important benefits, among them: being part of important decisions in the corresponding clubs and being up to date with current promotions.
These fan tokens are crypto assets that represent a club, in digital currency; When acquiring them, you opt for benefits offered by the respective club.
This new form of economy that began because of the pandemic, today has much bigger and more powerful ambitions.
A very interesting fact is that today the fan tokens have movements of up to 500 million dollars in the world.
Now, imagine that this event corresponds to the 1st quarter of 2022, the rest of the year the power in transaction volume will be greater.
This clearly has not happened only in soccer, but with great sports that keep the fans up to date with tournaments and matches.
An example of this are different basketball clubs in Spain that hope to get their own token and generate loyalty among the fans.
In most cases, the fan is so loyal to his team that he looks for any way to be more connected with it, likewise, we understand that the team is so loyal to his fan base that he provides the options to do so.
The innovative idea has spread to certain clubs with great character, so we should not be surprised when it begins to happen with other sports that attract large numbers of spectators, such as American football and professional basketball.
NFTs: an ecosystem with positioning in sport
Cristiano, Messi, Ronaldinho, James Rodríguez, Neymar and many more players in football have their own NFT brand. Of course, basketball aligns with the phenomenon; It should be noted that this decision made him earn about 200 million dollars in 2021.
Also for this 2022 we will know the NFT platform created by the best NBA player "Michael Jordan", it will work under the Solana network.
Most Valuable NFTs in the European League and Appreciated by Fans
In September of the previous year a Spaniard had the opportunity to sell his artistic works for the estimated price of: 10,000 to 25,000 euros.
However, that is absolutely nothing, because an NFT based on a letter from the famous Argentine player Lionel Messi has cost up to 1,000,000 dollars.
But when talking about the famous “Flea”, we cannot in any way stop talking about his biggest opponent, Cristiano Ronaldo! Well, just like Messi has his card too, which was sold for nothing more and nothing less than $300,000.
A rather curious value, it suggests that the fans like Messi more than Ronaldo himself, because these two soccer giants are not only the only one, but there is also "Kevin de Bruyne" with his own NFT in the form of a card that has been sold for the price of $170,000.
What will happen to NFT and fan tokens?
It is impossible to think that NFTs would disappear or end, quite the opposite now is that they have a very long lifespan with new designs and far-reaching projects.
Certainly, this is only a beginning. We fully believe that this 2022 will be of great importance for the creation of new, valuable and rare sports NFTs, as well as the appreciation of many more clubs regarding Fan tokens.
Even if it is a new way to generate income due to difficulties in the pandemic, or to be aligned with the new technological and digital changes, the fact is that its acceptance has been extraordinarily good.
The audience appreciated the decision of many clubs, and athletes, giving their support in the acquisition of tokens and NFTs.