The rock band "Queen" celebrates its fifty years of music with a physical store in London
The store will display guitars endorsed by a portion of its individuals.
The English band Queen is commemorating its fifty years in music with the dispatch of a two-story transitional imperial store in central London, open to the general population from Tuesday until January 2022.
" Sovereign: The Greatest " is set in the central Carnaby Street, in London's Soho region, and will offer fans a "genuine space" that follows the melodic work of the group formed by Brian May, Roger Taylor, John Deacon and the late Freddie Mercury.
The musical band Queen opened a store to celebrate in the best way
"We had to make sure to think about each of the many years and each of the times. So the possibility of the store was to have five stores in one," Keith Taperell, the store's vice president of contributions, told EFE.
The seventies funds go back to the early days of the band, along with references to the second-hand store that Mercury and Taylor claimed in London. The direct ones point towards the 80s, the discs the 90s and the DVDs the 2000s.
However, the band remains dynamic and will continue its visit to reality in a year, so Queen's present also has its situation in store, and a divider shows guitars embraced by a part of their individuals, who they have been energetically connected to the store project.
As David Boyne, chief oversight officer at the advertising firm Bravado put it, both May and Taylor have been involved "at every level" the entire time: from underwriting things to researching the store plan and project.
He acknowledges that the London store is not just a Queen store, but is intended to appear as the "reflections and contemplations" of the people of a band that, as Boyne draws attention, continues to create and connect with younger groups, thanks in some measure to the movie " Bohemian Rhapsody ".
Visitors to " Sovereign: The Greatest " over the next three months will have the opportunity to see the forbidden demo of the main pinball dedicated to Queen, which has been cared for down to the smallest detail, which has required two years of job.
This new presentation store will gather significant objects from the band
Plus, there's a wide range of genuine band memorabilia, from pins and keychains to dresses, 3D rubik's squares, and a themed Monopoly, among others.
However, without the music there would be no Queen, so every Friday a vinyl chosen by the performers will be lowered.
A yellow T-shirt with the image of Freddie Mercury, who could have turned 75 every 2021, is an indisputable requirement for an establishment company identified with the Mercury Phoenix Trust, to which the benefits of the offers will go to expose issues related to HIV and AIDS, as a component of the artisan's heritage.
For now, " Sovereign: The Greatest " will remain in London until January 2022 and is setting a replacement theme for each of the three months: the music will seal October, the specialty and the setting will run in November and the attraction will be the legend during December and the holiday season.