Youtube news for this 2022

With the aim of renewing itself, the leading video platform announced several new features for this year 2022. In principle, YouTube would seek to offer its users a new way to view all the content on the platform.

In turn, content creators would not be exempt from benefits, as they would have new ways to generate income. All this and more is what the Google application prepares in its upcoming updates.

Best live streams

In order for influencers to be able to offer higher quality content, YouTube will implement a series of functions throughout the year.

One of them would have to do with live broadcasts, or known within the platform as YouTube Live. In essence, the new thing would be that it would have the possibility of being collaborative.

In other words, different content creators can be brought together in a single stream, without cumbersome pre-configuration being required. In this way, the content offered will be much more dynamic for the user and will be better received.

It means that we could see two of our favorite youtubers collaborating in a simultaneous transmission, totally live. What they would seek is to attract a larger audience.

Youtube Shorts includes new features

Good news for creators of short videos, or known as Youtube Shorts. And it is that they will include new video effects, just as the editing panel will be optimized.

Also, they will include a way for content creators to get much closer to their audience. How? Allowing them to quote and reply to a comment via a new short video.

On the other hand, those who create content are the ones who bring the platform to life, which means that they are the heart of the application. That is why they will include new methods of generating money through short videos.

One of them would be to generate content related to a brand that is interested in its services, through Branded Connect.

We also find a SuperChat that will be for those users who decide to subscribe through a payment plan.

Finally, in the very short, the audience will have the option to buy related products that are promoted in the video, directly.

gift subscriptions

As is common on other platforms, especially Twitch, users have the option to "gift subscriptions" to someone else.

Well, in this case, YouTube plans to include this option within its platform to add new ways of interaction between users.

Comment Control

With the aim of making the platform a safe space for everyone, YouTube has in mind the regulation of comments.

Especially during live broadcasts, which is often the center of discussions on topics that are often not related to the video.

In this sense, the administrator will have the ability to define the speed at which comments appear for greater control. Likewise, a chat in which interaction is only allowed through emoticons would be among the options.

YouTube Shopping

It is very common that content creators tend to promote a specific product, which many people may want.

With the arrival of a section called "Shopping", users will be able to make a direct purchase of a certain item from the application.

Among the possibilities are that they will be able to search and filter among the wide variety of products that content creators can offer.

NFT and the inclusion of Youtube in the metaverse

Another of the novelties that the main video platform in the world is preparing is the arrival of the very popular NFTs. Similarly, there is talk of their participation within the broad concept of the metaverse.

Regarding NFTs, the platform would intend to integrate technology related to the blockchain. Thus, it could represent a new way for creators to profit from YouTube.

How? Well, by providing them with the option to acquire the property rights of some video, image or one-of-a-kind works of art. It is only something possible thanks to the arrival of NFTs on the platform.

In the field of the metaverse, there is not much information about how the platform would be integrated into the virtual world. However, they do mention their intentions in this regard.

The goal would clearly be to give content viewing a much more advanced level, allowing it to be much more interactive. So that the user can be immersed in what the creator offers.

When could we have the news of Youtube on stage?

For now it is nothing more than sketches and drafts by the platform. But, there is no doubt that we will have each of these functions launched throughout the year.

At the same time, it represents the intention that YouTube has to continue being the leading application in the visualization of content. Above all, given the growth that other platforms have had in recent years, being the specific case of Twitch.

What they are looking for is that creators have greater possibilities and options to earn money, in favor of offering higher quality content.

Thus, in this way, they promote the arrival of new users, allowing the platform to continue positioning itself as one of the largest.