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The importance of Facebook Ads in your marketing campaigns

Andy Vilchez
6 min read

In the world of digital marketing, there are a host of platforms that are vital to any strategy. One of the best known and used today is Facebook Ads.

The importance of Facebook Ads in your marketing campaigns – Marketings
Facebook Ads.

Facebook is indisputably the largest and most important social network in the world. Millions of users use it every day to communicate with other people or just to hang out. This means that we have at our disposal a fairly large audience to which we can show our ads.

Today we want to talk a little about what this platform is and why you should be using it as part of your business marketing strategy.

What is Facebook Ads?

The importance of Facebook Ads in your marketing campaigns – Marketings
Facebook Ads.

Facebook Ads is a platform developed by Facebook, in which you can promote a page, site, application or event within Facebook. Advertising on Facebook is paid, that is, in order to promote something, you must pay a specific sum of money for it to appear as recommended.

In addition, Facebook Ads provides you with a set of tools that will help you create effective advertising campaigns. It offers different advertising formats, whether in video, text or images, so it is very versatile.

Since the appearance of this tool, it has become increasingly difficult to position organic content on Facebook. That is why advertising on Facebook has gained more relevance in recent years and has forced people to invest in order to have visibility.

How does this tool work?

The importance of Facebook Ads in your marketing campaigns – Marketings
Facebook Ads.

The operation of Facebook Ads is quite simple, if you have had any experience with Google Ads, it will surely be familiar to you. The main thing is that you think very well about advertising and what your target audience will be, as this will help you make your campaign successful.

To make life easier for us, Facebook puts at our disposal a series of tools, among which you will find: power editor, ad manager and the publication booster.

The power editor is the most powerful tool of the three, it will allow you to create, edit and publish your ads, not only on Facebook, but also on Instagram.

For its part, the publication booster is the simplest method of publishing an ad, this can be done directly from your profile, without complications.

If none of these options convince you, we have the ad manager, its operation is quite simple compared to power editor, but not as simple as the post booster.

Why is Facebook Ads important to your marketing strategy?

The importance of Facebook Ads in your marketing campaigns – Marketings
Facebook Ads.

When you start a business or want to give your brand a boost, the best way to do it is by resorting to an advertising campaign. In this case, Facebook is one of the best ways to do it.

Additionally, we have that this social network has around 2,000 million active users around the world. So, we have that the number of potential clients is quite large. That is why you should take advantage of this type of tool and get the most out of it.

In addition, when you create an advertising campaign on Facebook, to potential customers, that advertising will appear in their feed camouflaged by the rest of the publications. This increases the likelihood that the person will click or view the post you want to rank for.

5 reasons to use Facebook Ads in your next marketing strategy

The importance of Facebook Ads in your marketing campaigns – Marketings
Facebook Ads.

Next, we will give you the top 5 reasons why you should implement Facebook Ads in your next advertising campaign.

1. Facebook Ads is very inexpensive

One of the main advantages that Facebook Ads has compared to its competition is that an advertising campaign on this platform will be very cheap.

In addition, you will not need to invest more than you need, since the minimum amount for each campaign is quite low. For example, if you are looking for ad impressions, with as little as $0.50 a day you can get started.

Only hire the impressions you need and pay what you require, other platforms force you to deposit a certain amount of money that you must spend on advertising that you do not need.

2. Wide reach

As we have already mentioned, Facebook is a social network that has a very large audience. That is why the scope it has is very large, this is something that you can use to your advantage to get as many visits as possible.

In addition, Facebook Ads will be able to publish your ads on the company's different platforms, Instagram, Messenger and Audience Network, which greatly increases the number of users you can reach.

3. You can customize and segment your campaigns

With the tools that Facebook puts at your disposal, you will be able to personalize and segment each of the advertising campaigns that you create.

All these tools will ensure that the advertising you create reaches just the type of user you want. This is very important and one of the main reasons why you should use Facebook for your advertising campaigns.

This is thanks to the fact that Facebook collects information about users and creates an advertising profile according to their searches and interactions. Then you classify them into an advertising segment and this is what you offer to your advertisers.

For example, if your advertising is aimed at an audience that likes sports, it will only reach those people who have shown interest in this topic.

4. Low aggressive ads

Something that users appreciate is that Facebook advertising is not aggressive or annoying.

This allows that, despite the fact that advertising is being shown in the feed, users do not bother or complain, since it is very subtle but effective. This is something in which Facebook has known how to stand out and that both advertisers and users appreciate.

5. Remarketing

Facebook allows you to configure remarketing in your advertising campaigns.

If you do not know what remarketing is, I will explain it to you in a simple way. Has it ever happened to you that you enter a site because a product is of interest to you, but you leave and do not make the purchase and then a couple of sites later you see advertising about that site that you had entered? This is not magic, it is called remarketing.