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What are 301 redirects and how do they work?
Nowadays, the positioning of your site is something very important that you must take into account. The success of your website will largely depend on this, so you must take it into account.
Unfortunately, SEO positioning is something that is fragile, if you make a mistake, it can probably affect your position. There are different practices that are used to mitigate, for example, a change of address. One of the most used is the 301 redirect and it is very simple to apply.
Today we are going to be talking about this type of redirection and you are going to learn what it is and how it works.
What is a 301 redirect?
In simple terms, a 301 redirect could be compared to a change of mailing address. For example, we have page A and its content is going to be moved to page B.
In this way, the traffic and popularity of page A are transferred to page B, which can also belong to a new domain name. "301" refers to the HTTP code for this type of redirect.
Later we will see that there is another redirection code. But in most cases, the 301 redirect is still the most effective and long-lasting method.
This redirection is definitive and transparent for the Internet user. Although it can usually be “cut” to return to page A, it is worth thinking carefully before applying it.
Why make a permanent redirect?
You can use 301 redirects to modify the structure of your site or its urls (as in the case of a url rewrite) making sure not to affect the position of your pages. This type of redirection is also very useful in the event that the domain address is changed.
The 301 redirect is very important and can be used for both on-page and off-page SEO.
Modify the structure of your site and manage the life cycle of your pages
A site is never static. Like store shelves, categories, subcategories, and product pages are meant to be renamed, moved, or deleted. These types of changes are usually handled by 301 redirects.
To maintain consistency for Googlebot, the new page should be very similar to the old one. Otherwise, the bots would not understand why it is not a standalone page and might suspect an attempt to manipulate the algorithms.
Avoid duplicate content
Despite all your good will, it may happen that some of your pages are too similar. Duplicate content is in Google's crosshairs, so you need to find imaginative ways to limit it as much as possible.
301 redirects are essential to achieve this and will help you avoid this terrible confusion that you can have with search engines.
Manage your netlinking
301 can be useful for retrieving misspelled URLs from anchors and external sites (which link to a 404 error page) but whose SEO benefits are significant.
That is why this is something that you should always take into consideration if you are looking to improve your SEO. Since it is a technique that allows you to have the least negative impact on your website.
When to do a 301 redirect?
Another thing you should keep in mind is when to do a 301 redirect. Next, we will talk a little more about this topic, so that you know exactly when to use it and when not.
domain name change
A website evolves at the pace of the owner company. Sometimes a domain name change (also called DNS, for Domain Name System) may be necessary in the case of a brand or extension change (.net =>.com).
For websites with few pages, this is a relatively easy transition to make. However, for e-commerce sites, it can be a real challenge that you need to prepare well to avoid negative impacts on SEO.
In the event that you change domains, it is very important to do a 301 redirect. This lets search engines know that you have moved the website, which prevents you from having problems with missing URLs.
The site is accessible from various urls
In the event that they use multiple URLs to access your website, simply select one URL as canonical (original content) and use a 301 redirect to send traffic to the new/improved URL.
This is something that has great importance for the SEO of your website and is something that you should always do. Remember that any problems with the URLs that you may have on your site have a negative impact on the positioning of your site.
Migration from HTTP to HTTPS
HTTPS, or "secure HTTP," was developed to secure transactions. The HTTPS protocol is essentially the same as HTTP, except it uses an extra layer of security because it moves data over SSL.
Nowadays, having HTTPS on your website is very important, however, when a visitor accesses through HTTP, they must be redirected to the secure version. The best way to do this is through a 301 redirect.
Remove the "WWW"
When you create a website there are two ways to access it, using the www or not. For example, whether you go to www.mysite.com or simply by entering mysite.com you will be able to access. However, in terms of SEO, the ideal is not to use the WWW.
When a person places it, it is necessary to redirect it to the other address. To achieve this, the best way to do this is through a 301 redirect. In this way it is possible to force the visitor to navigate in the desired version.
