Rakuten is the new sponsor of Tokyo Fashion Week
Rakuten has managed to establish a conversation with the Japan Fashion Week Organization and becomes the main sponsor. Of course, this gives it the greatest privilege to be named Rakuten Fashion Week Tokyo and will be held in October.
The funny thing is that Amazon was in charge of officially sponsoring the fashion week in Tokyo, but this year due to the financial problems of its founder and marital problems, they have decided to step aside.
In this way, Rakuten takes over as the main sponsor of the event in Japan. An event that always had Amazon as the main sponsor of Fashion Week, until its previous edition.
"We are delighted to have the opportunity to work with JFWO to help highlight Japan's vibrant and innovative fashion scene (…) Fashion continues to experience rapid growth in Rakuten's e-commerce services (…) Through this new In partnership with JFWO, we look forward to promoting Japan's fashion scene globally, empowering the fashion industry, and providing attendees with an even more exciting experience. " Mickey Mikitani, President and CEO of Rakuten, Inc.
Rakuten operates the Rakuten Ichiba Internet Mall, which houses many commercial products related to retail fashion, as well as Rakuten Travel and Rakuten Bank.
