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What is viral marketing? The best way to take advantage of trends
Do you know what viral marketing is ? Where does this advertising system come from? It is not something from another world, it is just about taking advantage of great trends to ride the wave of popularity.
There are many influencers who have taken part in this type of marketing; and it is that a fact always appears and becomes viral in an interesting way.
Many with powerful social networks begin to share or interpret part of the trend to join the virality; And if you still don't know specifically what viral marketing is, here we will teach you.
How can I do viral marketing?
We can mention many influencers who have released reels of inconsistent actions.
For example; Khaby Lame, a celebrity on social networks, his gestures went viral and many people joined the type of content he created, including big brands.
Another exceptional case is the constant dances on TikTok, a wave of samples came after them, including political personalities, celebrities and of course the rest of the audience that follows social networks day by day.
They all handle the same steps (according to the viralized trend), but each one chooses their own setting or outfit.
Importance of viral marketing for my business
You should see it as marketing tools, you become your own audience, you join big trends and associate your brand with them.
Ideally, the content generated can spread quickly and exponentially, and associated with a viral case, this will not be a problem.
let's think about memes
We have all laughed and shared memes on Facebook, in one way or another we feel identified with some of them, we tag some friends or family in some cases.
These memes can have thousands of likes and incredible amounts of people who share them. Joining this system is easy when they have an active life on the networks.
We leave you some examples of memes used for convenience:
You can see nothing more than 3 options out of thousands that exist, the importance of viral marketing lies in taking step of the trend and making the most of it.
Viral Marketing Advantages and Disadvantages
Well, we know the extraordinary amount of advantages. We talked about many options to include ourselves in the trend and generate influence, plus the attachment of your brand with the audience.
However, in the case of disadvantages we must also be forewarned. Let us observe the following cases:
Viral marketing is compared to the waves of the sea ; They come and go and are not controlled. You can't measure progress and it has to be something quick to grasp.
Bad experiences also spread : if your content generated an adverse reaction among customers or users, this too will quickly go viral.
It does not have a stable budget as a campaign, that is, it can be something of a moment and not knowing if we will have the expected results.
Finally, what are the types of viral marketing?
We can work with viral marketing in many ways; however, we leave you with stable instructions that you must follow.
Sharing campaigns: In addition to creating your trending content, you motivate your loyal followers to share and have a better reach.
Motivating users for something in return: many times these are giveaways, we take the trend and offer some reward for tagging and sharing, these become giveaways.
Curious marketing: we have the trend and we make our content adding curious data that they did not know.
As you will see, this trend can be used perfectly for your brand or business, it can be a very good marketing tool.