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Microsoft will integrate advertising into free Xbox games
Free games, not only on Xbox, but on any other console (even PC) attracts many users. Some like Fortnite and others are under the free-to-play modality, they do not charge money to play it (I make purchases within the game).
This would be about to start to change, since Microsoft would be planning to integrate advertising in this type of video game. The main objective of the company is to open, in some way, the company to advertisers.
The information has been given by Business Insider, who has assured that Redmond would be working on the issue. In fact, they have also said that the company is already looking for companies related to advertising technology to take care of it.
Is it the end of or “free”?
This business model is not something new, many companies (especially those in the mobile sector) already include advertising. However, video game consoles had not delved into the subject.
This could be the end of “free and ad-free” gaming as we know it. These titles are typically funded in other ways, such as in-app purchases, premium access, and other types of content.
What effects can this have for the company?
The inclusion of advertising in free video games can be a counterproductive measure. Users may not like this, causing some to even consider switching consoles.
This is something that the company knows, which is why they will seek to do it in the least invasive way possible. In fact, it has been known that they have been working on the subject since 2018 ; however, the reaction of the audience is what has delayed the launch.
However, everything seems to indicate that on this occasion, the company is going to pursue this issue. So, we will have to wait to find out how users will react after this measure is implemented.
How would this advertising be included?
It is not known exactly how the company would succeed in displaying advertising. However, according to the source, billboards could be included, this would be a not too invasive way and would allow advertising.
Even the possibility of adding videos in waiting rooms or between games has been considered. Inclusive, there has also been talk that it could even reach the skins.
At the moment, all this is speculation, since Microsoft has not assured anything, nor has it said anything. So, we would have to wait for more information about it or for the feature to be enabled. According to Business Insider, this could arrive in the third quarter of this 2022.
Microsoft won't get any revenue from this
Another thing that has been discussed is that everything seems to indicate that Microsoft would not receive income from this advertising, at least for the moment.
Any revenue generated from advertising in the games will be shared between the developer and the advertising company. Of course, this move is probably temporary and looks to get more developers interested.
In this case, we have that, it is likely that the company will seek in the future to start profiting from this new advertising system. After all, she's the one developing the system and it's her console, so she should be able to get an incentive for this too.
