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After 112 years Chanel wants to be sustainable and launches its new line
Coco Chanel's company bets this time on a production that cares for the environment
The cosmetic industry, like other markets, has to continually renew itself so as not to die under the pressure of what current customers are asking for.
The board wants to maintain that spark with which the project began, and not lag behind the new technologies implemented by its powers.
In recent days, the renewed line of Chanel number 1 was publicly announced. All products contain natural and biodegradable ingredients. Find answers to all your questions about this Chanel collection in this article!
Chanel presents itself in a better way with the environment
Coco Chanel with her company at the beginning of the millennium caught on for being innovative, both in haute couture and then moving on to perfumery. Today, House of Chanel seeks to satisfy all the needs of today's woman.
And as a contemporary concern we see the importance of keeping biodegradable products in the windows of any market. While the products that can be considered a great impact decadent for the planet, are criticized.
Despite the fact that sustainable cosmetics is no longer such an outstanding innovation, the company of the beloved Coco Chanel always brings out its lines in a new decade.
It is the turn of 2022 to present the number 1 Chanel line, which persists in being sustainable, with 97% natural materials in the packaging and in the ingredients of the product.
In addition, " Chanel eco" has as its motto: "Treatment, makeup and perfumed water"; a phrase that tries to add all the areas in products that the most important fashion house in the world proposes.
The Parisian company not only shows another face to the cosmetics market, it also presents another image that it happily shares with the environment.
The promises of the number 1 Chanel line
The Chanel house has always been characterized by the simplicity of the names of its creations, generally a simple number is enough.
The purpose of adding the number one as the name of the product line comes from the fact that it is the first stage for a good beauty routine.
Chanel number 1 focuses on skin care, and on removing the traces of senescence on the face, to activate the complexion and make it look revitalized. From renewing cell vitality to promoting the natural elasticity of any type of dermis.
Without neglecting its second purpose as the "line of the decade" of this famous company: to mitigate the huge impact produced by the cosmetic industry!
Chanel promises the use of 90% biodegradable packaging, which can be recycled without any problem. While the entire line of products contains ingredients that are 97% of natural origin, and 76% of these are derived from the red camellia, Madame Coco's favorite flower!
Red Camellia: Chanel ECO Inspiration
Since the death of Coco Chanel in 1971, the directors of her company have taken her as an inspiration in each of her new pieces, regardless of the market. Chanel number 1 will not be the exception.
For this line of products, the team infused the red camellia as the protagonist of the entire collection. This bud native to Japan is one of the rarest plants in the world, and was the favorite of Madame Coco Chanel.
In the words of the House of Chanel itself, the red camellia acts in the number stage of senescence, which makes it the natural ingredient capable of erasing the 5 signs of age.
The study of the product line
The base of this anti-aging collection, committed to giving the face freshness and erasing traces of longevity even on the most sensitive skin, comes from cultivation and harvesting carried out in French lands.
This experimental culture was applied in an open-air laboratory and began a decade ago, which gave them enough time to perfect the formula that all Chanel number 1 products carry.
Bringing to the market the finest oils and waxes, which are derived from the red camellia. All these empirical facts attest to having been executed with the highest environmental ethics and also socially responsible.
They also studied the best form of packaging, their containers are made of much finer glass than we are used to, which is why they also have a reduced weight and their ink is organic for higher quality recycling.
Chanel products number 1
The products in this new catalog, as we have already mentioned, are based on applying to the skin, but we also see that they are also in charge of the eye contour, and even the hydration of the lips.
Which makes it one of the most complete sustainable lines to go on sale, in addition to adding them at an understandable cost, considering that products of this type always have a slightly higher value than usual in the cosmetics industry..
Chanel's sustainable collection is varied in: serum, revitalizing cream, eye contour cream, powder cleansing foam, revitalizing mist serum, revitalizing lotion and a balm for lips and cheeks.
Comments on each of these products have not been long in coming, placing them as one of the best launches in cosmetics so far this year.
Likewise, the media have haughtily expressed how graceful it is that a company like Chanel joins in being sustainable. It is one more step for the industry that collaborates with the environment. And you, what do you think of this release?
