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Romeo Beckham is the new face of Puma

The athlete follows in his father's footsteps.

Veronica Morao
3 min de lectura
Romeo Beckham is the new face of Puma – Fashion – WebMediums
romeo beckham

The 19-year-old actor and athlete, Romeo Beckham, son of Victoria and David Beckham. He is passionate about soccer. Currently, he plays for Fort Lauderdale CF, a reserve team for his father's Inter Miami club, which he co-owns.

Together with his girlfriend Mia Regan, they are the protagonists of the latest collection of the sports brand Puma.

In this new collaboration with AMI Paris, she features new designs that challenge current views and are gender neutral.

Romeo, in December, was in charge of announcing this new commercial exchange, in which it is estimated that he had a profit of approximately 1.6 million dollars.

The youngster is expected to work with Puma for many years to come, as did David Beckham with Adidas, which he did for more than 20 consecutive years.

Fortune of the Beckham brothers

This new contract places him at the top of the list of the richest among his brothers Brooklyn, 23 years old, Cruz, 17 years old, and Harper, 10 years old. This would be the beginning of a career similar to that of his father, after the agreement with the sports brand, Adidas.

According to a source who testified for The Sun newspaper, he assured that, for Romeo to become the new global face of Puma, he received 1.6 million dollars. This made him the richest in the Beckham family.

Romeo Beckham's net worth was estimated at approximately $5 million, prior to this new contract, according to All Famous Birthday. Until now, the exact amount of this new agreement is not officially known.

Cruz and Harper Beckham, Romeo's brothers, have an individual fortune of 1.5 million dollars. And the older brother, Brooklyn, has a fortune of 10 million dollars.

campaign images

On his social networks, Romero publishes instant photos taken by photographer Eddie Wrey. In these you can see with his 19-year-old girlfriend Mia, using sets designed for the new collection of the sports brand.

In one of them, Romeo wears a long red coat, over a white hoodie, in combination with black pants.

His girlfriend is seen behind, with her arm around him, wearing a black tracksuit, with a white bag bearing the collection's logo.

Opinions of those in charge of the brands

According to the brand's executives, this collection defies current points of view, and in addition, it is not directed to any specific gender, appearance or person.

Puma's global marketing director, Adam Petrick, detailed that the AMI partnership is a 'no-brainer' as their name means 'FRIEND', which means the word Puma: 'one community, one family'

Likewise, he explained that the company is very happy with this association with a creative person such as the founder and director of AMI. He noted that Alexandre, the director of AMI, fully understands the elevation of classic silhouettes in sportswear and the creation of community through a positive message.

Alexandre Mattiusi, also confirmed his excitement at the way the two logos were mixed, detailing that it is an impressive result. He added that this is a gift for AMI and for Puma.

Romeo Beckham is the new face of Puma – Fashion – WebMediums
Wallet with the Puma and AMI logo

The photographer in charge of the collection, Eddie Wrey, commented that Romeo and Mia have a nice energy and a good individual style, which helps to embody the spirit of the collection. Without leaving aside that they look very much in love.

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