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Black hat SEO practices to avoid
Many people and agencies use black hat SEO to improve their search engine rankings quickly. It is important to mention that, despite the fact that black hat SEO is a way of get a good grade It also carries great risks.
Black hat SEO is penalized by Google and the rest of the search engines, this means that if they discover you, you can have a penalty or worse, that your site is excluded from the search index. So, you should consider if it is really worth taking this risk.
Today we are going to delve a little deeper into the subject and we will tell you what are those black hat SEO practices that you should avoid.
5 Negative SEO Practices You Should Avoid At All Costs
In order to take a "shortcut" and achieve greater visibility in search engines, people often resort to some practices that, far from being beneficial, can bring many problems in the future.
It is normal that when you start with a website you want to get visits as soon as possible. However, search engine algorithms are constantly developing and becoming more sophisticated. This means that the chances of being discovered are getting higher and higher.
keyword stuffing
Keyword stuffing occurs when a site's content is filled with keywords that don't make sense to human readers, but to Google's bots.
When these bots read the site and recognize the keywords, they may rank you higher, but if Google discovers keyword stuffing, your site could be penalized.
Keyword stuffing makes a site's content unreadable or unpleasant to read, which means its users suffer the most.
An example would be something like: “If you need a website designed for you, ask our web designers to design a website for you with their web design superpowers, because they are in the business of web design and website design.”
Since the user experience coming to your site is crucial to your success, keyword stuffing is not the way to rank higher in Google.
Duplicate the content
Duplicate content can present itself in various ways. For example, when website creators build different pages on a site that contain essentially the same content, but with a slightly different title and wording.
This can make the site look bigger to search engine bots, when in reality, the user receives nothing but poor content.
Another form of duplicate content is plagiarism. If someone is copying the content of your site, unfortunately the Google bots will not be able to distinguish which one was created first. So, it may happen that the other site could be ranked higher than yours, even though your site has the original content.
People who use black hat SEO know that search engine bots lack that feature, and by stealing your content, they could be moving up the rankings and bringing yours down.
Link Farming
Link farming occurs when there is a network of sites that have no similarities, but are interconnected with each other in an attempt to increase their rankings.
While it is true that links are a good SEO practice, in the event that they are not of quality or are spam, it will have the opposite effect.
Another fairly common mistake in this regard has to do with poor page linking. That is, linking to pages that serve no purpose other than to trick Google into thinking the site is bigger than it really is.
These pages typically have nothing more than a paragraph of text which is often just keyword stuffing. This is something that Google penalizes, since it is considered cheating to try to climb the SERPs.
Use hidden texts
A hidden text is when the content (text, images or links) are invisible to users, but search engines can see them. This can be done by making the text smaller or by changing the color of the text to match the background of the site.
This is a way for spammers to enter keywords without causing confusion for their users. This is a very bad practice that many do and that can bring a lot of problems to the website.
This is a very delicate practice, so if you are discovered you can be severely penalized. Google may even end up removing your site from search results.
cloaking
Cloaking is probably the most dangerous form of black hat SEO. Google describes cloaking as "the practice of presenting different content or URLs to human users and to search engines."
That is, what search engine robots read is completely different from what a human would read. Although this practice is no longer so common, there are still people who resort to it as an easy way.
An example of this might be Google bots reading a page of text (usually stuffed keywords) while users simply view an image. But once Google detects that a site has been using cloaking for SEO purposes, the site could be removed from its indexes.
What happens if the SEO agency performs these practices?
Many times it is not the user himself who carries out these bad practices, since it is normal for an agency to be hired to take care of SEO. However, there have been cases in which these " SEO agencies " resort to these practices to position faster.
If you detect that the company you have hired for this performs some of these bad practices, it is very important that you change the company to one that corrects these problems and can implement good SEO practices.
