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What is business branding and how to build it?
Business branding is the formation of the company, which, based on its development, shows its mission, vision and the principles it contains to maintain itself. The specific personality to fulfill the role of your product or service.
It is the largest demonstration of the transformation of said company, it is the one that demonstrates with clear information: Why are we so striking in the market? Why trust our company? On what do we base ourselves to say that we are better than others?
The transmission of what the company is together with the public and its workers. So that there is a positive and enthusiastic publicity, which makes both its employees, partners and customers feel in a comfort zone where another company has not reached.
Business branding (structure)
Construction begins with different phases, but although it has different branches, all of them have a fundamental one that must be respected and fulfilled, and that is communication.
It is necessary for the person to remember the brand with a very positive thought, so that in this way they not only disseminate advertising but also a feeling, sentiment and emotion for the brand.
That is why it is necessary to know if the brand has the most outstanding component that there is for a branding. What is the connection that the company has with the public and how assertive is it in its life. Also, that there are so many solutions that the brand provides for society to identify with it.
I will show you some aspects of how business branding is built :
Fixing a slogan
Setting a slogan is the first thing to do to quickly locate a brand. It helps to get the main idea of what the brand wants with the public.
Show that the brand is a necessity
This is important, since many of the advertisements we see we always notice a person who talks about the brand as the best thing that has happened to him, because thanks to it his life has improved.
Audience accuracy
This time they do not speak of ages, cultures and races, they specify the need that a community has to cover it with the brand, demonstrating that they have the solution, capacity and facility that their day-to-day needs.
They add bright colors
It seems impossible to believe, but yes, companies have studied the psychology of colors so that their brands are more appealing to the eye, forming a certain type of grouping of colors through which you get the motivation to find out what it is about a mark.
Relationship with the public
The company must be tied to the positive opinion of the consumer, so they make the relationship an incorruptible state for the brand, as they say: "The customer is always right".
Stay in a trend
Staying in trend is one of the things that a brand wants the most, since that makes it a statistically renowned company, and that is completely known by different users, even if they do not use its base product.
Interesting content
Interesting content begins when companies personally dialogue with people, when they conduct surveys and reveal company data that the public did not know and did not imagine such information existed.
Propaganda
It is something that we know how to do, and it is through different types of advertising, the fact is that the world knows of the existence of the brand and that it is willing to solve its needs, no matter how difficult they may seem.
Be unique
Nobody wants a brand the same as another. Each brand is specified in one or more everyday problems that it can solve in every possible way.
Since we can understand what a brand is based on, how to capture the public's attention and how you should do it now. I will be able to take you to the two most relevant parts after the methodical study that makes a brand with society and is the legality of the brand together with its creation group.
Brand Manual
It is the informative part offered to the consumer on how the product of said brand can be used, and how it can affect them if it is not used properly.
This manual is specifically for designers who develop ideas for the brand, this prevents these creative workers from leaving the margin that the happy company has.
They would ensure that everything is fixed and consistent so that people who come to buy the company's product do not feel out of orbit.
Image Manual
It is the regulation where graphic designers and from different areas are governed to advertise the brand or company in which they are. They make themselves known through different marketing methods, such as knowing the brand with restrictions.
We would see it in the office objects that the brand could use, we could also see it in the uniforms used by the company's employees, such as their caps, jackets; and even within the letterheads that are required to have in a company.
From the labeling of the company's transport systems, to the change of language that it may have for the expansion of the brand. As long as they take into account the rules reflected in said manual.
Ultimately, brand recognition is absolutely essential, as this assures any company that the most important and fixed investment is marketing. Take care of the environment of your consuming public as well as that of your employees and families.
It has been proven over time that the most recognized companies in the world spend millions of dollars on advertising, since it has been estimated that they are certain that they will recover the investment and have a return of more than 20 times the investment.
