Escuche esta historia
--:--
4:58
What is SEO domain authority?
Domain authority is a metric that predicts how likely a website is to rank on search engine results pages. The domain authority evaluates various factors, to create a single score that speaks to the reputation of your site.
Domain authority scores range from 0 to 100, with 100 being the best. The higher your DA ( Domain Authority ) score, the more likely you are to appear in search engine results. That is why this metric is quite important, so you should always keep it in mind.
Although Google doesn't expressly use domain authority to rank websites, it uses many of the same metrics. Therefore, the domain authority of a website may not give you the necessary strength to reach the top positions, but it will give you a decent estimate.
What is a "good" domain authority?
Obviously, the goal is to get your AD as high as possible, but there is no "good" score. And it is that a very important part of all this is the score that your competition has.
Domain Authority is not intended to be an absolute ranking score, but is best used as a comparative tool.
When doing SEO research, check the DA of competitor sites and see what a "good" score would be for your specific market.
For example, having an AD of 70 may seem very good. But if your competition regularly ranks at 77, 70 isn't that great. Likewise, an AD of 20 doesn't sound appealing on a scale of 100. But if your competition has an AD of only 12, they're doing just fine.
So, this is a good indicator that you are doing things right on your website. In addition, the score that your competition has would become the "goal to beat" to beat them.
How to check your domain authority
Checking the SEO domain authority of your website is quite easy. Simply copy your website URL into one of the many domain authority tracking tools out there on the internet.
The folks at Moz created the DA metric, which is why most people rely on their free domain analytics tool. Just enter your website's URL, click " analyze domain " and you'll be able to see all the data that affects your site's ranking power:
domain authority.
Link root domains.
Keyword ranking.
Spam score.
Since it's free and you don't need to own the URL, this is a great tool to help with competitor research as well. However, Moz is not the only company that offers these types of tools, so you can use the one that you think is most convenient for you.
Factors that influence your domain authority
Domain authority is made up of dozens of metrics and calculations, so there is often no single factor that will increase or decrease your DA. Instead, it's likely to be a combination of several things. Here are some of the factors that can influence the domain authority of a website:
High authority sites grow : Since 100 is the maximum score, website growth can skew the scale.
Backlinks without ranking : Some sites do not contribute to the ranking of Google. This is something you should know to make a good linking strategy.
Missing or Added Backlinks : Moz crawlers find more or fewer linking domains than before.
Low Domain Authority – If you have a low domain authority to begin with, you will be more affected by scale fluctuation than high authority sites.
Time – Backlink growth takes some time to get noticed. So you have to be very patient with your linking strategy as it is an important thing.
Since domain authority can fluctuate easily, it's a good idea to check regularly.
A "good" score one week may not be as good the next. Stay on top of your (and your competitors') domain authority to ensure your website stays on top.
Tips to improve your domain authority
The factors that can contribute to increase your domain authority can be several. These are the same ones that you would apply to an SEO strategy, which is why we will only briefly talk about it.
Quality content : This is an important part of a good SEO strategy, so it is something you should keep in mind.
Internal linking : Google likes that users have a very good experience and with internal linking you will be able to achieve just that.
Sitemap : The sitemap or sitemap makes it much easier for Google to find all the URLs of your site. So it is one of those parts that you should always keep in mind.
Responsive Content : This is also one of those important things for SEO nowadays. Also, this is key to providing a good user experience.
Loading speed : This is much more important than you think for your DA, which is why you should always ensure that your website works properly.
A Professional SEO agency can contribute to the increase of DA
One of the best and most practical ways with which you will be able to improve the DA of your website is by hiring a professional or an SEO agency. There are many companies that can offer an excellent linking service that will help you increase your DA.
It is very essential that you find a very good SEO company that can offer you the best possible results. Investigate very well the portfolio of each of the companies that are among your options and know how they work. In this way you will be able to be much more sure that you will obtain good results.
