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$25,000 will be the prize for the couple who do not use electronic devices for a month
The company dedicated to the commercialization of coffee liquor, in the United States, Kahlúa, declared that it is looking for a partner who can avoid all its electronic devices for a month. The compensation for the people who agree will be a fee of $25,000.
The organization has a mission of "Stir up your standard" and plans to encourage couples to disconnect and spend 30 nights without social networks.
To do this, it will offer a resistance unit with a case to store the devices, and to avoid the compulsion to use them before resting. The exercises of diversion of the apparatus are also remembered, for each night of the coexistence.
The chosen couple is prevented from using any device from 6:00 pm to 6:30 am the next day for one month.
At the end of the period, people will be exposed to a polygraph test to show that they did not use any equipment. Assuming they make it through that stage, participants will be paid $25,000 in cash.
"In an always active world, it is important that we make time to be present and have a little fun," said Kahlúa Vice President of Marketing, Sona Bajaria.
The organization has led exploration into the use of electronic devices and how individuals invest time and energy with each other. Furthermore, it has consequently fostered the aforementioned challenge.
The study showed that about half of the residents of the United States spend a normal time of six hours a day on the phone, without paying attention to the hours they spend in front of the PC, television or other device.
Kahlúa's motivation was to lead the mission and the challenge of helping couples address the struggles that can arise from spending an excessive number of hours in front of a screen. Sona assured that this is the entire mission that is embodied in said Kahlúa Stir up your routine campaign.
In addition to reminding everyone that it is not difficult to add a little more happiness to the day to day.
What do you have to do to introduce yourself?
All couples attracted to participating in Kalhúa's Stir up your routine test only have to access their website and answer certain questions on a form. The call is accessible until January 2, 2022.
They will also have to transmit a video in which they talk about the following: where they live, information on how they met, how long they have been in a relationship, description of how they spend the night, justification of why they hope to change their normal life, share interests and leisure activities and talk about your favorite Kalhúa drink or combination.
