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3:22
Realme breaks sales record in Spain
Spain has become one of the favorite markets for mobile device manufacturers. In this market, a large number of brands compete to see who manages to cover the market.
One of the youngest companies, but one that has been growing at a very good rate, has been Realme.
In fact, its sales in Spain have grown so much that today it is the fifth company with the most sales in the country. It ranks behind competitors like Samsung, Apple or Xiaomi.
What is Realme?
Realme is a fairly young electronic device manufacturer that has come to revolutionize the market.
This Chinese company is currently competing with market giants such as Xiaomi or Huawei. However, despite being a company with less time in the market, the truth is that it has managed to earn a place thanks to its good equipment and low prices.
It belongs to the BBK Electronics Group, the same owners of brands such as OPPO, Vivo or OnePlus.
Its main strategy is to offer low-cost equipment, although its main market is India, the brand has also reached many parts of the world. In Europe this has positioned itself as a value brand, especially in Spain.
What sector is this brand aimed at?
Realme is a low cost brand, that is, it applies a similar tactic to Xiaomi. This means that its main market is the low and medium range, where it competes with a large number of companies.
Despite this, Realme is a brand that offers slightly more powerful equipment than its competitors at lower prices. Even the company also has devices that can compete in the upper-middle range with devices like the Realme GT2 Neo, which is a really powerful device.
If you are one of those who are looking for a device with good performance to use it on a day-to-day basis, but without spending a lot of money, this is a brand that you should take into account.
Realme had exponential growth in Spain
Despite the fact that the company was not well known, during the fourth quarter of 2021 it managed to have a growth of more than 1,000%. Without a doubt, the company has managed to break records in the country and has been ranked number 5.
It ranks behind Xiaomi, Samsung, Apple and OPPO respectively and has captured a 5% market share.
This information was published by the firm Canalys, which is responsible for carrying out an analysis of the results throughout the European market. Although this data is not 100% accurate, the growth that Realme has had is simply incredible.
The results in the rest of Europe are very similar.
Many will believe that these results are the product of a stroke of luck, but this is not the case, since this same result has been reflected in other European countries.
In fact, according to the same firm, the growth that Realme had in Europe is even greater, managing to reach more than 1,300% increase. These results show that it is a company that is doing things well.
Undoubtedly, it is a competitor to take into account and an option for those looking for good phones at a good price. In addition, with the figures that it is handling, it is clear that it is a brand that you have to try for yourself.
