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Digital marketing trends and more effective tools for your campaigns
With a good strategy you can organize a successful event, totally online
The situation in the world in recent years has had a notable impact on world 2.0. From being a very good option to obtain better reach and segmentation, as well as improve the conversion rate, digital marketing suddenly appeared to us as the only alternative to publicize products, hold events or develop campaigns for brands.
Digital Marketing trends are the adaptation of the 2.0 world to a changing reality
Digital marketing trends today are a reflection of that global reality that the pandemic brought us, however, for many companies and ventures this was positive, the tools and a good strategy have given results far superior to traditional methods, we show you the more effective tools below.
Optimizing means taking advantage of digital marketing tools before the campaign
You have a plan conceived for a certain campaign and this probably implies a live connection with hundreds or thousands of potential clients via streaming.
Is it at that moment when we can use streaming? At all, live broadcasts via streaming are tools that favor marketing work in the planning stage at the group level.
If you need to set up a session with 10 or 12 colleagues in a team, they can set it up via streaming, with the scale that you determine or require for the image on the screen.
Specifically, it is advisable to use Zoom, which serves both to organize and to develop the event itself, it is a resource used for seminars, online workshops and other digital events.
Webinars as the trend of the moment in digital marketing
Webinars became the most used trend for workshops, events and online promotions. Using them efficiently, however, requires applying a few tips and covering certain points:
An interesting topic is not interesting content. You have to know how to take specific content from the topic, order it and make it interesting.
Learning requires order, organization. Again, defining the content correctly is key, so people know that signing up for your workshop will give them access to specific learning.
Bidirectionality. From the first moment you should encourage the information and interaction to be in two ways, ask questions and read the answers in the chat. This dynamic adds interest.
Storydoing the evolution of storytelling that involves your customers
Although we are talking about customers, storydoing precisely seeks to make people feel an active part in digital marketing.
We went from telling stories that generate empathy in people, making them identify with our brand, to allowing and encouraging people to generate that content, to be the key part of the campaign, in this way conversion and dissemination increases exponentially.
Storydoing, like many elements of digital marketing, was always there. Many campaigns drew the use of this technique before it became a trend, but now we can understand it, know examples and thus use it more effectively.
Scenario : Children drawing with the new crayons of a certain brand, with their imagination they must make a colorful cover, a landscape, aspiring to be the image stamped on the product and win a prize, endowment of colors or something similar.
Where is the advantage of storydoing?
It depends on the strategy. In the previous case, what brands usually do is require a photo of the moment of drawing, this for publicity purposes prior to the decision on the winners, in turn, the drawings that win are always many, in that way they are prepared many boxes of crayons with varied drawings made by children and that is always a boom.
In this example there is not a team of actors, deciding what can arouse interest in the audience.
It is the same users of the final product who, by participating in the contest, create the story, give life to the advertising and attract many other children who, out of empathy, will feel that they are also part of that campaign, because it has been a campaign "made by children using XXX crayons "
Virtual events: From concerts to large campaigns
Because marketing is everywhere on the internet.
When we see that artists like Danna Paola, prepared several virtual events to be able to please their audience in the midst of the pandemic, we are talking about a great way to use digital marketing, with new trends, to keep active those who consume their product, his music, stripping it in marketing language: take care of customer loyalty.
But also large launches of iPhone items, among many other brands, were developed through virtual events.
In these cases, an interesting dynamic has been generated, since digital newscasts and networks are established as the great source of information for millions of people every day, these virtual events facilitate the immediate publication of the event on all types of platforms and spaces.
Digital marketing tools will continue to be in use in the post-pandemic era
Many artists are doing face-to-face tours with the public, Aitana in Spain, Maluma in the United States, are just two of many examples.
However, virtual events will continue to exist, humanity has taken a step without return to the digitization of many types of events, activities, campaigns, it simply makes things much easier in certain environments and where it is required or beneficial, it will be used.
The great thing about working with these tools is that practically everything can be reused. You can prepare an article on your website, where you explain the most relevant aspects of your webinar, with the most interesting questions and the respective answer. You can also prepare video clicks with moments that you consider to be key learning.
This will depend on how well the initial broadcast or event went.
In this, it is necessary to be very strict about something: Document all your events and analyze results, without self-deception, only then can you always grow in a world that allows it and gives you good tools such as the world of digital marketing.
