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Rival Binance exchange hires Matt Damon for advertising
The media publicity that is being generated between these two exchange platforms is a duel to die or win
Binance is the platform with the greatest mobilization in the market worldwide, its favoritism comes thanks to its exchange model and its BNB token within the purchase and sale of cryptocurrencies.
Since 2017, her creator Chang Zhao has managed to make her a leader from 2018 onwards, but being at the top, she has a lot of competition behind her back.
Although its opponent in the ranking of exchanges with the most movement in the market is Coinbase, the direct competition is at number 11 at the moment. Do you want to know who this rival is? We will tell you below. You cannot miss it!
Crypto.com keeps Binance on tension and pushes it
Crypto.com has remained in the shadows and has changed its name several times, what few knows is that it was created a year before the Binance Smart Chain, and everything that the name controls within the world of cryptocurrencies.
Since last year, Crypto.com has massed its advertising to be seen around the world as a project to increase the consumption of cryptocurrencies in general.
From being on the screens of the city of light, to sponsoring various athletes.
All this resulted in the awakening of the rapture of Binance, which remained strong in its position number 1.
Thanks to Crypto.com, he realized that he must do the same to increase the number of cryptocurrency fans on the globe and rise even higher in the market.
Although its position has not been affected at all, Crypto.com has been rapidly climbing the list of top cryptocurrency spot exchanges.
"If we don't find Matt Damon, everything is canceled"
This was added by the brain after the invention of Crypto.com, in a video on the YouTube channel, where they demonstrated what was the inspiration for the "Fortunes favors The Brave" project, in which, if Matt Damon could be seen in the material.
Featuring a top-notch director, special effects, months-long performances, and an actor with a long list of successes as an academy winner, crypto.com presents its risky commercial with a museum of brave accomplishments.
There are not many commercials of this type, and it was already known that it could cause skeptics or people in extreme denial of digital assets, to have even more complexes. Building credibility was the key, and they saw Damon as the best option.
The critics did not wait, but that is a positive response, although there were many influential haters. Since it meant that the video achieved its purpose: publicity.
Matt Damon affirmed that it is a message that he was delighted to convey, he bets on the ideas of Crypto.com, and also that the Roman phrase that is the headline in the short film (The rewards are for the brave), was the cherry on the cake according to the American actor.
Plus he's ready to "Ride or Die with the Crypto Economy."
The commercial will be broadcast in more than 20 countries in the present days of the new year, to achieve this the platform had to disburse even more money from its pocket.
What is Crypto.com?
It is a company that has within its structure 3000 employees, and is part of the company belonging to the Asian continent. This company is called Foris Dax, based in the lands of Singapore.
Its function is to facilitate the exchange of digital assets, and in the same way it works as a wallet to keep the tokens saved, safely and encrypted from your mobile phone.
Its creator is Kris Marszalek, and in the few appearances and information that he has on the internet, what he shows is that he is a man committed to promoting his platform, blockchains and a fervent lover of crypto assets.
"We are a community building the future of the internet. Bringing this vision to life is a bold goal. It takes strength of conviction, commitment and courage. This is what the name Crypto.com stands for" -Kris Marszalek
This was added by the CEO and creator of the company Crypto.com, in a video that you can find on the company's channel on the YouTube platform, regarding the creation of the commercial called "Fortune favors the braver".
How does it work?
Its functionality provides for that addition that every cryptocurrency buyer requires, and these are the extra interests in having their cryptocurrencies within this exchange.
Its mobile phone application is completely free, and you can find it in both Playstore and App Store easily, without added requirements.
Although the exchange is kept in a different application than your wallet; contrary to what happens with Binance, which has several types of wallet, market statistics and everything together.
Crypto.com offers the possibility of not getting dizzy with so many buttons and options on the screen by keeping its two apps apart.
His token is CRO, and he is in charge of governing the entire network. Although we mentioned that it has no add-ons, you will assume that you will have to get a little CRO in order to have a chance to get some benefits from the platform.
Different advertisements from both rival platforms
Among other attributions that Crypto.com is making, is the large investment it made for Christmas with respect to its name.
The platform managed to strip away the old image of "Staples Center" the arena located in the city of Los Angeles, home of the Lakers. Spending the figure of 700 million dollars for a 20-year deal.
Crypto.com Arena will add its new name to each part of its structure in June this year, according to reports from the "LA Times".
In addition to this, he is a promoter of Formula 1, the Fnatic football team, among others. In all leaving their advertising stamp quite visible.
For its part, Binance copied the play and is now a promoter of various sports teams through partnerships with other digital companies, but there have been no business decisions as big as those that Crypto.com continues to make.
Although cryptocurrencies are currently in a slump, the bulls are forecasting an increase in spread seeing Crypto.com as one of the top three exchanges this year.
