"Athleticz": Zara Man's new sports line
The renowned brand of the Inditex Group, has adjusted to what its large community of clients in the world demands. So, due to its ability to take the pulse of the international and local scene, Zara had already given suspicions of launching into the sports fashion sector.
As a consequence, once again, the Zara brand surprises its consumers again with the launch of a new line focused on lovers of exercise and physical activity, which is known as "Athleticz" and hopes to meet the expectations that it entails. The fitness world.
Since last September 30, the exclusive sportswear line has been available online. While, from the first day of October, customers will be able to see all sports garments in a set of physical establishments located in different parts of the world.
What is Zara's main objective with “Athleticz”?
Although it is true, it is a line based on three clear and concise ideas that are: Functionality, comfort and simplicity. Through these bases, the Spanish chain seeks to respond to the growing demand that has been generated globally with everything related to sports and a healthy lifestyle.
This trend has not stopped growing with the results of the current pandemic that is experienced in all parts of the world due to COVID-19 and in effect, the sports fashion sector has been forced to meet the needs of your potential audience. Therefore, with Athleticz, Zara exhibits a proposal that combines fashion with luxury and at the same time, with comfort.
Thus, it has managed to demonstrate that sportswear should provide more aesthetics to users and go a step beyond the trivial currents that do not care about setting trends in clothing for sports.
It should be taken into account that the brand in question ensures that its designs are adaptable for the practice of any sport and are even suitable for use throughout the day.
Athleticz is also committed to sustainability
As if that were not enough, Zara has focused on generating a lower impact on the environment through the designs it offers through Athleticz. In other words, it has opted for sustainability with carefully selected fabrics and a manufacturing process that do not negatively affect the environment.
All this allows its new products to be much more sustainable, mainly through processes and fabrics that are more credible and respectful of the environment.
In this way, Athleticz becomes a “Join Life” type line in order to add to a global need, instead of subtracting. Therefore, in addition to providing a perfect product for sports, it guarantees environmental well-being.
A new lifestyle by Zara Athleticz
Beyond being a sportswear line that has aroused the interest of many people, Athleticz proposes a complete lifestyle for its users. Since, apart from his clothes, he shows inspiring stories around sports to motivate consumers to devise a healthier lifestyle.
As if that were not enough, it is also accompanied by healthy cooking recipes to achieve the objectives more easily and promotes a "playlists" with songs completely designed and adapted for the practice of physical exercise (both aerobic and anaerobic). With all this, he hopes to create an optimal user experience.
As for the main garments that the wide collection of Zara Athleticz proposes, we find both t-shirts and sweatshirts with a unique style, as well as pants, shorts, shorts, running tights, technical jackets, windbreakers, vests, caps, fanny packs, bottles, towels and sports shoes.
In this way, the aforementioned line of men's sportswear completes a set of more than 150 items that promise to satisfy the needs and tastes of all its customers.
What physical stores have been selected to offer this Zara line?
In the physical environment, the new Athleticz line can only be found in the markets of Spain, France, Italy, the Netherlands, the United Kingdom and Dubai. Next, we present specifically the stores that will have this exclusive:
1. Castellana 79 (Madrid — Spain).
2. Paseo de Gracia 16 (Barcelona — Spain).
3. Marineda City shopping center (La Coruña — Spain).
4. Rue Halevy (Paris — France).
5. Parvis de la Defense (Paris — France).
6. Corso Vittorio Emanuele II (Milan — Italy).
7. Mall Of The Nethearlands shopping center (Voorburg — Netherlands).
8. The Trafford Center in Manchester (Manchester — United Kingdom).
9. Dubai Mall (United Arab Emirates).
On the other hand, online, the distribution of Zara's sportswear collection is maintained in global terms. This means that, whoever wishes, can access the official Zara website or its mobile app and make the purchase of said garments or accessories.