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How to become a beauty influencer?
Everything you need to know to enter this world
An influencer is more than an individual - regardless of whether he is a man, woman, child, dog, cat, turtle, etc - who can move masses with his comments and way of being.
It is the one that generates an impact on the web or on social networks. Whether it's about: culture, politics, technology, beauty ; that is to say, themes which move the world.
Or just be someone who wants to make people laugh by making productions of games, jokes and pranks.
Although this is in this way, as many people follow, the power of movement and reactions can produce both good or bad in relation to a specific thing or person. For this reason, we also talk about the fact that social networks are a double-edged sword, which must be taken seriously and understand that what is said must be thought. So that's the first step:
First of all, be clear: you have to analyze before speaking
Although, what a beauty influencer generally does are advice, courses, samples, among many other things.
Most of the time it is consolidated as that something that a brand needs, that someone who has a good presence, who knows how to interact with his followers.
So that this way, it can be considered to carry advertising campaigns on your shoulders.
Try to be the best role model, that does not promote things like: drugs, high-risk surgeries, products that generate some side effect that cannot be fixed and bad habits that can cause some psychological or nutritional damage.
More if you want to reach out to girls from pre-teens onwards.
Having all this very clear, we will start with the steps to follow to become a good beauty influencer :
Step 1: Study another influencer of this type who have made it
Although this may seem that we are encouraging you to copy the way of being of someone "Famous".
This is not what we want to tell you with this first step. In fact, it is the opposite, it is to determine what your positive characteristics are with respect to what can be used for a certain content.
If you want to record yourself while you paint your nails and you want to make a joke, or if you are more than qualifying the products, or the ones that go more into history as such of the nail polish or whatever else you are using.
No matter what, determining what you like to do and explaining is paramount, it is a small step for you to move on to the title of this first step: Study other influencers of your type who have achieved great reach.
Find someone who does well on social networks, who you think is somewhat like you in the way of being, and study what has led him to that point, what things he does could serve the content that you want to transmit, make your list and Tara! The possibilities and skeleton to emerge on the web, you are ready.
Step 2: Decide what you want to convey
Already locating the previous characteristics, let's go with what you want to start doing . Tutorials? Writings or videos? Talks? Dances? Find the means of communication by which your type of content will be better positioned. You have to choose from, a lot of variety of options.
Remembering that you must have a vision and mission that is shown in each of your projects, as a brand in each work that, although not so massive, leaves a great message.
Step 3: Search for the best products and fix your stage
To start your production you must have a place with good lighting, and a good quality phone or camera, that when the image is displayed it is not displayed with noise and much less blurred. The more quality it looks, the more commercial everything will be.
It is very difficult to record something inside a closed space if it is not with artificial light, which generates a ring, so that the light impacts the entire photograph and not just a few parts. It should look balanced.
That is why light rings have been in trend for a few years.
It is also essential to have a colorful and beautiful background, especially orderly, that does not generate a noise that makes it impossible to concentrate on what is really important in your production.
Step 4: Promote yourself
Promotion is absolutely necessary in marketing, and that is what you will do if you want to become an influencer. Your image is the product you want to sell, and therefore, you must promote it.
For influencers, the promotion options of the Instagram platform work very well. You should take a look, anyone could start paying to share their content with many more people.
Putting a hashtag in each of your publications is also relevant to mention, such as the image of all your social accounts, that the more ordered the more it makes you want to follow you.
Step 5: Be consistent
Perseverance and perseverance are attitudes that are essential in any situation –and this is not a situation that is free of this–, you must stay active with your followers, upload something for a month and then disappear is not pleasant, to those who They seek your advice, tips and others.
So stay positive and try again and again, if you follow all the steps above - never forgetting them - you will be part of the new generation of beauty influencer.