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Rihanna and Selena Gomez have the best cosmetic lines
Discover all the variety of makeup that both artists present in their brands Fenty Beauty and Rare Beauty
A few hours ago the magazine “HELLO!” named Fenty Beauty and Rare Beauty as the best makeup brands created by female artists, and clearly has good reason to rank them that way.
Rihanna was that breath of fresh air in the cosmetics industry, and time has shown her to be a great businesswoman with this project, called Fenty beauty.
For her part, Selena Gómez is new to this market and that has not stopped her at all. Less than a year in the US, UK and other parts of Europe market and already reaching any expected level.
Rihanna introduced Fenty Beauty with the power of inclusivity
I played her for Umbrella, she entered the cosmetics industry at the right time, filling the void left by those best-selling brands, it shouldn't be too hard to guess why, right?
The few existing shades in makeup base was the constant problem in women with less common skin, although there were also exceptions with brown skin.
Riri surely must have had that annoying search for the right foundation for her face at some point too. And at Fenty it shows by having a palette of 50 different skin tones.
From the whitest, reddest, yellowest, tanned or darkest skins, they all fit together in this catalog created by Rihanna herself.
Fenty Beauty by Rihanna Products
Their products are organic and 100% cruelty-free, in tests or ingredients. It maintains a complete line for the face where the complexion, the eyebrows, the eyes and the lips cannot be excluded in any way.
Among the most striking products of the Fenty Beauty be Rihanna brand, we find its incredible “Gloss bomb universal”, which according to reviews there is no doubt that it is the favorite of the audience and the cosmetic market.
And not only is Fenty Beauty keeping up with these critically terrific items, but with her latest update on the market, Rihanna also reported her thoughts with “Fenty Skin.”
"Fenty Skin" is the facial cleansing line for proper care and maintenance that the skin needs, in this line Rihanna has counted on a foam cleanser, serum and sunscreen.
A great businesswoman not only with Fenty Beauty
The brand, as such, came out in the middle of 2017. It has had time to scale, this is what you may be thinking, but the truth is that Fenty Beauty, in just the first few weeks of its launch, managed to obtain more than 100 million dollars in sales.
Currently, Rihanna's makeup empire is valued at nothing more and nothing less than a figure of 3,000 million dollars. This number is contributed by Forbes magazine.
We can't also forget Rihanna's other successful brand, “SavageXFenty”, the lingerie brand, which has overtaken Victoria's Secret line itself. It is timely to say that Rihanna is a successful woman in business.
In both brands, Rihanna has managed to build a luxury business but without exceeding their prices, since they are considered accessible unlike other companies that offer these same products at high cost.
Selena Gomez gives it her all with her makeup line
The cosmetic brand of one of the most versatile female artists is rapidly climbing to other levels of the market, only having little territory within its sales.
Rare Beauty, named after Selena Gomez's sixth studio album, and two years have passed since its release. In this short time it has taken the places of other brands that have been doing this for much longer. Following in Rihanna's footsteps.
Its line impregnates from the inside with its philosophy as a brand, and it is that celebration of things that makes us rare and peculiar, not having to be seen as something bad but rather as something glorious.
Rare Beauty be Selena Gomez Products
These products will clearly serve to fix us, but Gómez wants us to understand very well that her line of cosmetics is not a mask to cover "defects."
Its characteristics in the brand range from fragrances, cosmetics, masks, soaps, essential oils and enamels. Which leads us to think that this brand will not stop growing in the coming years.
Among the favorite products of the Rare Beauty audience, we can find the moisturizing mist to prepare the face, a liquid highlighter in almost a dozen different shades, in addition to the variety of shades in makeup base.
Experts go for some specific products, such as its eyeliners or eyeliners, which have more than 1,000 vegan fibers, and the lip balm gloss, this last item in particular seems to be the most sought after.
Spring 2022 and Rare Beauty earnings
This spring comes loaded with fresh and natural makeup, and that's just what the Rare Beauty line brings. This has been demonstrated in the same way by Selena in each of her public appearances. Where he is always the most talked about person.
It is not only because of her perfect gala dresses in trend, but also because of her makeup that continues to hit the mark. This season we will see how the cosmetic line expands its range in bronzers and powders with nuances where inclusivity says present.
And in case you did not know!, in each purchase of a Rare Beauty product, 1% of the profits go to "The Rare Impact Fund" , in which resources are contributed, where they do not exist, on the subject of mental health.
Both brands, even if you have your favorite, are directed by women who have problems and want to be seen as equals, praising the differences and making them more and more beautiful. What are you waiting for to try these lines from these successful female artists?
