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How will the recent purchase of Activision affect the video game market?
A few days ago it came to light that Microsoft will buy Activision to expand its video game catalog. Although this could be a traditional move within the video game market, the truth is that this is much bigger than it seems.
Activision is a developer that has a wide catalog, including Call of Duty, one of the most beloved and well-known titles in the industry. This game has been cross-platform for a long time and with this purchase this could no longer be the case.
Sony could be the main affected
For example, if you review the catalog of the most downloaded games on PlayStation, you will see that one of the first places are Warzone and Call of Duty: Vanguard. In the event that Microsoft decides to make these titles Xbox exclusive, it could greatly affect Sony.
In some cases, Sony has even benefited from exclusive content. And this has been something that has boosted the sales of Sony and its console, the PlayStation.
Because of this, Sony has made comments about it and has stated that it expects Microsoft to respect the agreements and contracts it had with Activision. In this way, the company hopes that the developers' games will continue to be multiplatform.
After the announcement of the purchase, Sony shares were affected and fell around 12%. This is a clear example of everything that could affect the decisions of Microsoft to Sony.
Microsoft seeks to enhance its Game Pass
For some time now, Microsoft has been betting on a completely different business model. Although Sony is still committed to the traditional model for its consoles, Xbox is focusing on services for its customers.
A clear example of this is Xbox Game Pass, a service with which, for just $10 a month, you have access to a wide catalog of games that are included. Currently, the offer is around 100 games, among which are some AAA.
Undoubtedly, this is a different model and which is quite interesting. This purchase by Microsoft seeks to further expand the Game Pass game catalog and make it increasingly attractive.
In the event that games from Activision and the rest of the companies that Microsoft recently bought will earn you a lot of subscribers. Especially in the event that the company decides to make these games exclusive to their platforms.