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Get more leads thanks to email marketing
There are various ways in which marketing will help you increase the sales of your company. One of the most popular is email marketing, and although many people think it is obsolete, the truth is that it is still valid and is a good form of marketing.
Today, this is still one of the main types of marketing and one with the best results you can have. In addition, email marketing is not too expensive, which allows it to be done in bulk.
However, like any other digital marketing method, it requires a series of elements and planning to launch an effective campaign. Today we will give you a series of tips so that you can create email marketing campaigns that convert.
What is email marketing?
Email marketing is a tool through which you will be able to massively send emails to your customers. Believe it or not, today this is a really powerful tool for marketing. Through it, you can send promotions and quality content to your clients and potential clients.
The main objective of email marketing is to get as many leads as possible. Fortunately, with this tool you will be able to get it at a fairly low price.
However, the email requires the user to agree to receive promotions through email. Sending mail without the client having authorized you can be a mistake, since it does not have the necessary predisposition.
How effective can email marketing be?
Email marketing is a form of direct communication with your clients and potential clients. Currently, it is one of the best ways to get new customers and increase your sales without investing large amounts of money.
If the marketing strategy you propose is well-structured and designed, you can achieve good results with a fairly low investment.
According to statistics, a good email marketing campaign can convert up to 3 times more than social networks. This makes it one of the preferred forms of marketing for those who work with digital marketers.
What are the benefits of email marketing?
As a marketing tool, email has its fair share of benefits.
This makes it a pretty good way to promote your products or services. Among the main advantages it has we can find the following:
It helps you generate leads in a more effective way.
Its cost is relatively low compared to the benefits.
Allow your customers to be aware of the news and promotions of your brand.
It allows the brand to always be present with customers.
The best tips for you to create an effective email marketing campaign
There are many things you can do to make your marketing campaigns much more effective. Next, we are going to be giving you some simple tips so that your marketing strategy is perfect.
1. Set your goals
The main thing in an email marketing strategy is that you have defined your objectives, what you want to achieve with the campaign. Once you have those goals, you can start developing your strategy based on them.
You will begin to trace the route that takes you to the fulfillment of those objectives, usually it is to generate sales. So aim for it and design a campaign that is effective.
If you have some other type of goal, this is going to be the cornerstone of your entire marketing strategy. So, never stop looking at that goal and choose the best strategy.
2. Get emails legally
In order to carry out an email marketing campaign it is necessary that you have email addresses. There are several ways to achieve this, however, it is important that you obtain them by legal means. A good way is by suggesting your visitors to subscribe to your newsletter.
This is important for you to be clear about, although there are much easier ways to get email addresses, you should bear in mind that there are laws that protect the privacy of users, and you could get into trouble.
In many countries obtaining email addresses "fraudulently" is a crime, so this is something you should avoid at all costs.
Obtaining email addresses through a newsletter can probably seem like a long and slow process. However, at the end of the day you will save yourself a lot of headaches.
3. Segment your contacts
Once you have the emails of your potential customers, the next thing you should do is segment them. By doing this, you will be able to direct your campaign to those people who may really be interested in acquiring your products or services. You can divide your contacts by age, gender, interests and any other category you need.
4. Create attractive emails
The design of the email is very important, especially because it will give your company more professionalism. And because it will attract attention and arouse the person's curiosity.
You can create a template for all your emails, this will make everything a little more standardized, and it will be much easier for you to create it.
The content of the email is extremely important, it must be persuasive and contribute to the user. And of course, you will need to call for action, as this will make a difference.
5. Choose a good platform
The platform you choose for email marketing will make a difference, first, you will be able to send emails in bulk in a really simple way.
You can also guarantee that the emails will be received and that there will not be any type of failure.
There are many services, you will have to choose one that is reliable and that suits your budget. Although marketing campaigns are not usually expensive, there are platforms that are more expensive than others.