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Green promotional merchandising benefits
When we talk about promotional merchandising, there are many products that can be useful to you. In fact, anything that can be personalized could work perfectly as a merchandising item.
However, today we see how there is a greater number of people and companies that seek to contribute a grain of sand in favor of caring for the environment. That is why the merchandising sector could not be left behind, and we see more and more ecological options.
Today we are going to talk to you about what ecological promotional gifts are and the benefits they can have for your brand or company.
What is ecological promotional merchandising?
Surely you already know what merchandising is and its benefits, but you may not know what ecological merchandising is. This is simply a type of giftware that is made from "green" materials. That is, recycled, organic, natural, reused materials or that their manufacturing process does not have a great impact on the environment.
In recent years there has been a significant increase in the number of companies that manufacture organic products. From small things like eco-friendly pens to clothing items, there are no limits.
Thanks to these products, it has been possible to greatly reduce the amount of waste that a person ends up throwing into the street. Although this is a small step forward, every grain of sand helps save the planet.
Advantages of ecological merchandising
There are many benefits that we could mention that these ecological products have. However, we are going to mention which are the most important.
1. Reduce the amount of waste
The amount of waste one person generates each year might surprise you, especially in plastic products. Giving away ecological products as part of your campaign allows you to reduce the amount of waste generated.
In this way, the company will contribute its small grain of sand to the conservation of the environment.
2. Strengthen brand values
Believe it or not, when a company offers an ecological promotional gift, it makes people see it differently. They will begin to see it as a respectful brand with the environment and this is something that generates greater confidence in consumers.
Today, the way customers see the brand is fundamental to it. This can make the difference between whether they continue to buy from you, which is why this can help you.
3. A good opportunity to attract the attention of new consumers
There is an increasing number of people with sustainable values, so it is normal that they look for sites of this type. By starting to give away ecological merchandising you will be able to attract the attention of this segment of the market that can become loyal customers.
4. Greater advertising impact
By contributing to a cause as noble as the preservation of the environment, you will be obtaining a greater impact in advertising. Also, keep in mind that ecological products are reusable, so your advertising will be on the street longer.
This means that more people will be able to see your brand and that generates a greater reach. But in addition, all the people who see the product will associate your brand with ecology.
5. Attract new investors
The interest in the environment is growing, this makes some people interested in investing in your brand. More and more investors are looking for companies aligned with these values to do business with. This is because many are looking for a new image and an environmentally friendly company is ideal.
6. Personal satisfaction
When you give ecological promotional gifts you don't have to do it to make the company look better. You can do it simply because you think it can help the planet in some way and that is a very beautiful cause.
So, choosing ecological gifts can be due to personal satisfaction, knowing that you are doing something good and positive.
As you can see, there are several advantages that your brand can take advantage of when giving away promotional merchandise. So, you cannot leave out this type of advertising for your next advertising campaign.
What are the most common types of promotional gifts?
Due to the increase in the demand for ecological products for merchandising, today there is a wide variety of them. However, if you are looking for one that suits your brand, then we will tell you which are the most popular.
1. Eco bags
Ecological bags have become a trend, and it is the perfect solution for plastic bags. Plastic is one of the most harmful elements for the environment.
These ecological bags are made with natural and organic materials that are also biodegradable. This means that, if they are discarded, they will decompose and become part of nature. Plastic bags, for example, can take many years to degrade naturally.
Another advantage of these bags is that they are not too expensive and are easy to customize.
2. Ecological bottles
Ecological bottles are other favorites for those who want to start a promotional gifts campaign. These bottles are extremely useful, since they allow you to carry liquids from one place to another without problems.
These types of bottles are being used more and more, either to go for a walk or to go to the gym, which means they can have a greater reach. There are different types of ecological bottles and any of them can be an excellent advertising option.
3. Advertising garments
Organic clothing items have also been becoming quite popular in recent years. These are high quality and very durable parts. Contrary to what many believe, ecological clothing is extremely comfortable and has the advantage of being made of ecological materials, they are hypoallergenic.
These can be customized in many ways, making them ideal for an advertising campaign. Not only to give to your customers, but also as a uniform for your employees.
4. Promotional mugs
Mugs are probably one of the most popular pieces of merchandising, and if postponed, they make excellent gifts. These can also be made from sustainable and biodegradable materials. They can be made of ceramic, cork, stainless steel, bamboo fiber and some other materials.
In addition, personalized mugs are a very useful and even collectible item. If you don't know what to give, a personalized ecological mug is an excellent option.
5. Personalized notebooks
Personalized notebooks can also be ecological, these are made with recycled paper. This is a perfect gift to use in an office or for personal use. Many people still use libertas for annotating, which makes them quite a useful object.
These releases can be personalized with your brand logo or with different phrases that you want. In this way they become a perfect gift to advertise your brand. If they have a striking design, it is certain that they will attract people's attention, which increases the visibility of your brand.
These were some of the most popular freebies, however, there are many others that you can consider for your merchandising advertising campaign. It is very important that you keep in mind that the ideal is to choose a personalized gift that goes according to the sector in which the company operates and, of course, with its identity.
