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How to sell your products on Instagram?
Sales on Instagram have been the new way to start a business
Instagram is a social network with a large influx of users. Imagine that from anywhere in the world, people could meet you.
It has millions of users who can contact you immediately. The interaction that is achieved with good marketing is interesting.
Learning to sell on Instagram is almost mandatory. If you want to do it, we invite you to learn about methods and strategies to start efficiently publishing your products.
You must be clear that the image of the company is essential to be known in this medium, it is about thinking what you give to the public, it is widely used in the publication of videos and photographs.
Company profile
The beginning is necessary and the first thing you should do is change your normal profile to a company profile, this will collaborate with the vision that you want to give to all the users who are following you, or in that case, the image that you want to give for future customers.
This profile will make them understand how professional your brand is and that you are really taking the necessary steps to become a valuable company and not a confusing undertaking.
By doing this, you will automatically see detailed statistics of the people who follow you and interact with the profile. You can also see how many people comment and share the information that the account has.
Finally and the most important thing is to link the account with your website. Also, one of the Instagram options is to select the category that your profile must have and in your case it should be: "Purchases". This would help you sell your products on Instagram instantly.
Logo creation
Every profile must have a unique and identifying logo of what your brand promotes. In this case, it should be eye-catching and reflect specifically what your company does.
For example: if it is a pastry shop you could place a donut, if it is a customer service system you would put a phone, as there are more options.
Many times slogans are used in the profile photo, but clearly it could not be read, so words that have to do with the slogan are always placed.
Place the name of the profile related to the brand
The relationship of the brand with the profile is very important, since many recognized brands place the name of their company in the profile so that they can be searched on any website and social network.
Certainly sometimes we run into difficulties, sometimes the social network tells us that that name is already taken.
But do not worry, you can put the name of the brand in relation to what you are selling, an example: If your brand were the sale of shoes and its name was: "Steel Boys" you could put the name of the brand with the items that you are selling as: "Steelshoesboys". A very fast and great strategy for this social network.
Get the most out of your tools
Instagram gives you the opportunity to have a biography to write at least 150 letters, so you will have to know very well what you have to write in that tiny paragraph.
There you can place the direct link to the page that has all the precise information about your brand, as well as the vision and mission it has regarding the articles that are made available to the public.
The so-called "hashtag" are tags that you can relate to the brand, for example: "#VivefelizconSteelshoesBoys", that will make more people quickly get your brand and be renowned on Instagram.
Use the stories
It is the best part of Instagram, and it provides great publicity to the entire social network. Stories are images that run in seconds.
You can use multiple photos in different ways; This will make the product look more creative.
It is in your hands to make videos, photos and even interact with the small community that you have created. Videos can be made without audio and can be repeated consecutively, so you have many options when it comes to advertising completely authentic.
These stories have a 24-hour limit that you must know how to use.
Stories have a great advantage, and that is that every day you can update that information and make known what you want with respect to the product and brand you have.
Instagram offers you to have outstanding stories, there you can place the location of your physical store, online store, where the idea of the product comes from, how and why your product is completely original and even how much the product costs. It's a very clever way to create great interaction with people who visit your profile.
Instagram offers filters, captures and formats where you can write the hashtags to indicate how they can interact with more people who want, have and have bought the product.
All these tools will give you the possibility of generating stable sales and upward escalations; As long as you use the correct words very well, you will be able to convey what your product really is.
