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Marketing language for Social Networks

Irene de Espinoza
5 min read

The stories are told correctly, each audience has a language and if you want sales, you must know them.

The language of social media marketing that every entrepreneur should know.

Marketing language for Social Networks – Marketings – WebMediums
Learn to sell with the right words

Social networks have really become the best space to multiply your sales. Thanks to digitization we can have not only our physical business, but also create its own space on the internet.

They promote connection through images, videos and texts that go directly to the potential consumer. Interactions about likes, opinions or recommendations are generated. However, not everyone knows the best way to express themselves to sell.

Today they are considered the most important means of communication between customers and the brand.

Marketing language for Social Networks – Marketings – WebMediums
Accounts that are created for brands

What is the correct tone to empathize with the client?

The ideal is to study your target audience, that is, the tone of voice you use if you want to sell women's clothing will be very different from the tone required for the sale of sports items. For each scenario there is a language and criteria to follow.

The first thing to understand is who is your target audience? In marketing, they are usually divided by generations. They have behavior patterns that differentiate them from each other.

It will not be the same to speak to generation X that includes people born in the years 1965 to 1979 to people of generation Z that go from 2000 onwards.

Each audience can handle a language and everything will be focused on the brand you want to present.

Marketing language for Social Networks – Marketings – WebMediums
Understand their wishes and develop language

Language used in social networks

Although we want to generate sales, the ideal is that people feel that they are talking with someone they know and not with a company with a formal touch, in the networks it is about knowing how to reach them (attract them) and earn their trust.

In slightly more general aspects, the language of marketing has worked on closeness with the consumer, expressions that closely resemble the oral conversation that they usually have.

Everything is related to verbs, abbreviations, words that are often repeated and with which many identify.

Marketing language for Social Networks – Marketings – WebMediums

What about the mutation of language?

You may not know the term, but we are facing a phenomenon that greatly changed the way we communicate. Language mutation is when we eliminate many words in the way we communicate.

It is one of the most notable changes of the digital age and of the accelerated process that we live.

If you take mutation as a marketing tool, you will understand that with fewer words, much longer days. There are few phrases that describe and enhance your brand.

The perfect language of marketing, knowing how to express everything in a few words. It is the key to being understood and impacting valuable content.

Being honest when it comes to social media sales, it's best to get to the point. Work concisely on what you want to sell, always promoting its best appearance.

Too much text is overwhelming the prospect. Doubts are always clarified in the comments or in private.

Marketing language for Social Networks – Marketings – WebMediums
Fewer words more action

Marketing plan with effective language

Consider the following recommendations to improve your marketing plan with effective language:

Study your audience

Who is your brand really aimed at (adolescents, youth, adults or seniors) patterns of behavior (athletes, artists, ladies, housewives, gentlemen, among others)

Create your plan

The ideal is to work your networks with a lot of order, this will give fluency to the language used. You must make a marketing plan where you fragment the content by publications. Always leaving the restlessness of expecting something more from you.

Work with at least two social networks

Leaving the maximum of the ones you want to use at your discretion. You must have a business branding, that is, your brand must have a good image on the internet.

Always attentive

Do not let the publications stop, you must have a very elaborate plan so as not to miss a day of publication.

Marketing language for Social Networks – Marketings – WebMediums
Plan your sales language

Terms used in the language of networks

If you are new to the world of social media marketing, there are a few terms you need to handle. Networks currently use their own language terms that are often handled by many users.

Maybe you know some of them and some you don't use them very well. Surely you already know that they are LIKES, the term that is most used to denote the amount of "Likes" that a publication can have. He is well known and used in content layout.

The famous HATERS, these are people who work with false profiles to make negative actions or comments to others. It happens that in the official brand networks it is very common to see this type of people discrediting the image. You have the right to block them or omit their comments.

Be careful with your Feed!, the content grid displayed on your profile as history. It is your content laid out and organized. These are just some of the most prominent terms that you cannot miss.

Marketing language for Social Networks – Marketings – WebMediums
A good feed with the best content


First, beware of extremely persuasive language, imagine that you post content that somehow harasses the customer.

The ideal is to research them, attract them with good language and content, as well convert them with the quality of the product.

On the other hand, be careful with the extreme of colloquial language: obscene words, grammatical inconsistencies, among others. This lends itself a lot when we want to connect, but we go overboard in the right way of doing it.

Finally, you must take care of the mutation of the language, it is also a risk to use short messages, if they do not make any sense. Analyze everything very well before proceeding to publish.