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Video Marketing: Why are they important for your business?
Did you know that with the advancement of the digital age, video marketing has become a wide-ranging marketing strategy.
We can say that, thanks to the extraordinary amount of time that people spend watching audiovisual content from their mobile phones, video marketing took a very interesting space with respect to sales.
The audiovisual world has grown considerably, there are many options we have in content creation, but when it comes to brands or businesses, video marketing is essential.
What is video marketing?
Although it may be the first time you hear the term, video marketing is an online advertising tool that has a great influence on sales.
An example of this can be denoted when, through YouTube, advertisements appeared (still appear) in the middle of the video. One of the most common examples or traditions, you can associate it with TV commercials.
What can be the difference now?
Well, it is about the high consumption that people have in social networks through their mobile. Even on Facebook you can get advertising content in different videos that Watch.
These are advertisements for brands that pay to have a space that can reach large masses.
Where is the secret of video marketing? It really is about generating good audiovisual content, how? Through your brand and the relationship or solutions that it can provide to the audience.
The best and most successful online marketing tools, ideal for achieving sales or recognition through social networks.
Types of video marketing
We can have different options regarding the types of video marketing, but ultimately as a brand it is vital to set the objective of the video.
Let's look at the following options:
We can create content where the brand has a first launch on social networks and set a recognition system as an objective. Show your company and what the public should know about it.
Some work one step ahead by making video demonstrations of the products or services they offer. In this we emphasize what your product is for and why the user needs it.
The videos that contain explanatory material and tutorials are very interesting and help in a very effective way to market the product. They are ideal to solve your problem and how your brand can be part of the solution.
Animations to carry a modernization system, according to your audience itself, valid the content that you are interested in presenting in an animated way.
Finally, we can generate audiovisual content from people who recommend your brand and describe why they use it. They are testimonials in which the importance of your product or service is shown to the target audience. Experiences are always better when they are real.
Video marketing examples: These will help you get a referral
We first look for video references that connect emotions with users, these videos have to be very objective regarding touch and effectively channel the connection with their audience.
Example of video marketing where emotions are connected with users , we can see it through this video.
Another very interesting example is the brand presentation, you can create your content presenting yourself in online marketing. However, some consider these videos as institutional; the truth is that they have applied this wonderful tool.
Let's see the example.
Likewise, there are videos for new product launches, brand renewals or new styles; In them, the videos associated with a brand, or a product, or a fashion store stand out.
Explanatory videos of products or tutorials that show what is new or how to use the best of the certain brand. You can see the example:
For video marketing: What should you take into account?
First we must validate where we will promote the video? Through social networks, which is the ideal, or perhaps paying spaces in other digital media.
What resources do you have and what do you want to project? Once you have the video script, it will be easier to make the rest of the content. Do you want to make an institutional video or an explanatory one? With the training given, it will be much easier to know what we should do.
Remember that marketing tools are used to improve the reach of your brand and measure results. You can do video marketing for campaigns and evaluate what your results were.
