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What is personal branding and how to create one?
Having a personal brand can be much more important than you think and, despite this, many people do not know what a personal brand is. And it is that this can be considered as the “trace” that you leave on your clients, that is, everything that is transmitted to the clients.
If the company has a personal brand and an effective corporate identity, there are many benefits to be gained. On this occasion, we are going to talk a little about what personal branding is, its importance and how to create a personal brand for yourself.
What is a personal brand?
A personal brand is simply the imprint that people leave on others. This can be through the actions you take or the way you communicate with people.
Nowadays, the formation of a personal brand online has become increasingly important. That is why there is an increasing number of people who bet on the creation of personal brands.
Building a strong brand helps you generate new opportunities. In addition, it is also key so that you can achieve your goals and objectives in a simple way.
The key to achieving a good personal brand is that you need to see yourself as a company. The main difference in this is that you should try to achieve greater professional success.
Suppose you offer consulting services, in this case, you are your own brand. So, the ideal is that customers see that your service is of quality and speak well of your brand.
What is the importance of a personal brand?
You may be wondering what is the importance of a personal brand and the truth is that it is much more important than you think. With a good professional brand, you will be able to improve your professional positioning.
Some of the advantages that having a personal brand can offer you are the following:
You can start your own business, either physical or face-to-face.
You will be able to get more job and professional opportunities.
You will add value and you will be able to share knowledge with other professionals.
You can be considered an expert or specialist in a specific area.
You can get a better job within the company (if you are working).
The key is to always be working on your personal brand, never stop, since you always have to improve. In this way, you will not be left behind and you will be able to have greater opportunities.
Bet on social networks, since they will serve as a boost to have greater visibility. So, it is very important that you take advantage of all the opportunities you have to boost your personal brand.
Steps to create an effective personal brand
Creating an identity is something that requires a lot of work, it is not something that can be achieved overnight. However, it is possible to achieve a good personal brand quite easily.
Next, we will teach you how to create a personal brand, so this will serve as a guide to achieve your goals.
1. Define your goals
One of the main things you should be clear about when developing your personal brand is to be clear about your goals. This is going to be what you are going to aim for and all your strategies should aim for it.
One key to defining your goals is to ask yourself the following questions:
What do you want to achieve?
How far do you want to go?
How to sell more?
Where do you see yourself in x years?
You can have more than one objective and all this will depend on what you are looking for. In the event that you have several objectives, it is important that you can prioritize the most important and necessary in the short term.
2. You need to determine your target audience
Another thing you should keep in mind is what audience you are targeting. This is something really important to keep in mind for a successful personal brand.
Once you have well defined what your target audience is going to be, you will be able to start directing your campaigns to them. You must define the profile of who your ideal clients would be, for this, you have to analyze what you offer and who could really interest them.
3. Design your corporate image
Every business, whether personal or a company, requires a corporate image that can help you so that your customers recognize the brand. This means that you must have a logo, a font, colors and everything that will identify your brand.
Let's take a simple example, large companies like McDonald's have their unique corporate image that identifies them. When you see that huge yellow “M”, regardless of the country, you know it is the restaurant chain.
That is just what you have to achieve and to start with, you will have to have an image that identifies the brand.
4. Plan actions
So far we have all the basics for personal branding, but one important step is missing and that is to take action. Your brand will not grow on its own, nor will it be known without you doing anything. For this, you need to have proper planning.
It is necessary that you have a clear calendar of actions that make the brand gain more and more value. In addition, these actions must be directed at your target audience, since it is they who you must convince.
5. Measure the results
The measurement of results is the last part of the whole process, since this data will tell you if the strategies are working or not. In the event that they do not, you will be able to be clear about what works and what does not, in order to improve and move it forward.
There are many ways in which you can measure these results and this is going to depend on the type of strategy you have. For example, if you have a virtual store, you can take the number of visits and sales. In this way, you will be able to know what percentage of the people who enter end up making a purchase.