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How to create an online store
When we ask ourselves how to create an online store, we must understand that this starts or starts in different ways, and having so much information, sometimes it gets a bit confusing to start walking through this business.
But so that you don't make a mistake, and you can know what are the aspects that you should take care of, here I will show you how you can create a virtual store.
How to create an online store?: Where to start
The first thing we must do is create an email to be able to access the system, register and configure the account; we will also need a web domain to link it to the system.
It is also necessary to enable a bank account in which the income will arrive after the sales made; once you have configured the payment method. It is recommended that it be done with great caution so as not to have to go through a bad time that leads to blocked income.
You can start as a natural person who does not have any legal business, but that will depend on the laws in each country.
Now, the most important thing is that you already have a clear idea of the type of business you want to create, be it sales or services, before starting to create an online store.
Growth of online stores in 2022
Surprisingly, according to e-commerce surveys, this boom and the ability to buy with a single click has made online shoppers expect flexibility, convenience and speed; as noted in 2021.
These three factors will also exist in 2022, as it is a growth that is changing the way we do business. Many brick-and-mortar stores are taking this path, which is intensifying online competition.
Stay on top of the 2022 ecommerce and online store logistics trends to help keep your business competitive as the market continues to grow.
Marketplaces have also played a valuable role in online stores, and will continue to grow by 2022, as this is the commerce for the first online sales in a business.
Some of its advantages are the customer experience, storage service, return management, financial control, among others. The biggest attraction for consumers in Marketplace is that they offer good service and affordable prices.
In addition, there is an increase in specialized markets, such as handicrafts that sell very well and second-hand items, clothing, fashion, etc.
Which CMS to use for my online store?
We have a wide variety of CMS options today that will help us manage an online store and among the most popular we can highlight WordPress.
Leader of the CMS, one of its features that is fully extensible and modifiable both in functionality and in appearance thanks to its plugins, where with them you can create online stores in a few minutes, and it is here that we can offer all kinds of products to consumers.
bitcommerce
It has long been one of the best online store website builder software. We can say that it is number one for its many features and easy to use interface.
One of its distinctive features is that it allows users to customize the pages with predefined themes, this makes the online stores to be created have a unique presentation.
oil shop
It is a creator of online stores where you pay for a month of use, it has a team of professionals to ask for help, which makes it a perfect ally when creating an online store.
For this reason, it is recommended to rent the online store and Oleoshop will cover all expectations, its monthly cost ranges from 19 to 79 dollars and it does not charge a commission for the sale of products .
PrestaShop
It is a CMS for the creation and maintenance of an online store, everything that this platform offers is free and quick to install. Among its advantages is its ease of use and customization of the site.
It integrates seo optimization, allows you to enter barcodes, templates for iPhones and Android cell phones, multilanguage and many other functions.
What should an online store carry?
There are several essential elements that you must consider if you want your online store to be successful; I show you which ones you should use.
Make use of email marketing: It consists of capturing the data of a frequent client, even before they are clients and only come to visit. In order to have direct communication with that person and know what they are looking for or what they need; and see if we can meet those expectations with our online store.
Offers, promotions and free shipping: Users in a matter of minutes decide whether or not they like a website. That is why you must capture their interest, as soon as they arrive at your online store, catch them with offers.
Some will be attracted by free shipping, but almost everyone will be interested in some type of promotion or discount, this will encourage your customers to spend.
Shopping cart, search box and login: All of these are usually placed together or in the same space in a visible and large way.
If your visitor already has in mind what he wants to buy, what he will do is search in the search box, the shopping cart will accumulate everything the customer wants to buy. This will improve customer interaction with your online store.
Icons of your payment systems: Online stores generally have payment methods such as credit cards, debit cards, PayPal, gift cards, cryptocurrencies, etc. You should preferably show them on the home page, this will favor the confidence of your online store.
More and more people prefer to buy online and have the product delivered to their doors, this will undoubtedly continue to advance over time and will continue to attract more people and entrepreneurs to join this trend.
