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We analyze the Loewe Amazona bag after its creation more than 40 years ago

Saharay Perez Bautista
4 min de lectura
We analyze the Loewe Amazona bag after its creation more than 40 years ago
Famous and the Amazona bag from Loewe

One of the icons of the Loewe House is the Amazona bag that was designed in 1975 and is made of suede and calfskin. It is a piece that has a value of 2,150 euros and represents the true advance in creative freedom for the dress of the ladies.

Today, the Loewe Amazona bag continues to adapt to the needs of today's woman so that it can complement any feminine outfit on all kinds of occasions.

This, through the creativity of the fashion house, which, in addition to enhancing the independence of women, is also committed to comfort and functionality through one of its best pieces.

The Loewe Amazona bag was a turning point in 1975

We analyze the Loewe Amazona bag after its creation more than 40 years ago
Loewe's first Amazona bag

The exclusive Amazona by Loewe was born in 1975 and automatically generated a fury for being a palpable symbol of the new era that began in Spain after the opening period that was inaugurated in the country after approximately 40 years of dictatorship. Therefore, it was a turning point for everyone.

Through this expensive piece from Loewe, the main purpose was to ratify the freedom of the ladies and enhance individual autonomy.

So, it is a bag designed for women who were beginning to enjoy greater social relevance mixed with independence and power.

For their part, before their appearance, women's bags were only created for specific occasions.

But, all this changed due to the functionality, flexibility and lightness that characterize the Amazona bag from Loewe; being a philosophy that makes the difference to be able to wear these accessories 24/7.

Thanks to this, the Amazon became a fashion icon and until now, its relevance continues to be maintained despite the improvements it has made.

Taking into account that, at first, the seams did not sew on the inside because they were closed on the outside and also, the original Amazona did not contain a lining.

What is the Loewe Amazona like?

We analyze the Loewe Amazona bag after its creation more than 40 years ago
Amazona by Loewe: An icon bag in the fashion industry

While it is true, this iconic bag retains most of its original elements.

Since these components became its skeleton and thus, they are still present: The flats, the square applications at the base of the handle, the corner pieces, the square pieces in the corners, the padlock, the key and the bronze stamped anagram.

It should be noted that its main characteristics are the following :

  • Expertly crafted from classic calfskin and suede.

  • Leather reinforcement on the corner pieces.

  • Glued suede-gold lining.

  • Large interior zippered pocket in tonal calfskin.

  • Protective rivets on the base.

  • Black hand-polished edges.

  • Metal ring for keys.

  • An anagram with the "four L's" embossed in the same shade.

6 curious facts about the Amazona bag made by Loewe

We analyze the Loewe Amazona bag after its creation more than 40 years ago
Interesting facts about Amazona Loewe
  1. Created by Jonathan Anderson : The first cooperative of leather artisans was captured by this British designer to bring his bold and contemporary vision to life in the form of a handbag.

  2. It requires the work of 4 specialized artisans : In order to complete the cutting, preparation and assembly processes to make this icon, four specialized artisans are needed in the matter to be able to show the inspiration in the Amazonian wars that characterizes this bag.

  3. It was 12 hours of artisan work for its first design : In 1975, this elegant bag contemplated 12 hours during its production with a design that contained a suede finish without a cap and thus, it was named as the "Hermés de España".

  4. The leather used must be perfect : For the Loewe Amazona, the quality of the leather must pass the test of excellence and therefore, each one is subjected to a triple selection process. Finally, only 5% of the hides that arrive at the tannery pass the quality control.

  5. It is a bag made up of 61 different pieces : As if that weren't enough, it is made up of numerous pieces and each one of them requires an average of 6 hours of artisan work to adapt to the quality of the bag.

Finally, the Loewe Amazon is the favorite of the famous. Due to its distinction, geometry, modernity, history and colors, this bag is one of the best options for hundreds of famous people in the world.

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