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Facebook ADS: Tips for Running a Perfect Campaign
The best time to grow with your online business
Facebook ADS emphasizes that ad campaigns must have a good foundation in your ads. That is, to objectively reach the audience you want, know their tastes and preferences, match patterns and work concisely.
Today, Facebook is considered the largest social network in the world. We are talking about more than 2,700 million users who make life on the network in different ways.
Do you have an audience for your brand? Of course, we have a very wide possibility of finding the perfect audience. And thanks to Facebook ADS, work strategies become simpler and more effective.
This is an advertising platform responsible for displaying ads created by brands, companies or fan pages.
These are some tips so that you can have good results in it, it is necessary to have essential knowledge, since it has many functionalities that allow you to work on different types of objectives.
Tips for designing a perfect campaign
Do you know the Facebook Pixel?
You have to measure the current state of the page and perform a data analysis according to interactions, purchases or movements within it. It is necessary to have the Facebook pixel installed. This is a code by which you give access to Facebook from your website and with that you can know what is happening and who is visiting you.
It is ideal to be able to carry out conversion campaigns and to be able to create personalized audiences based on what the user does or interacts on your website.
Know what you are looking for your brand
On Facebook we have different objectives depending on the campaign, but for that you must define what are you looking for? With a tool like Facebook ADS you can achieve: visibility, interactions, website traffic, video playback, application downloads, purchases, sales, community, conversions and many more.
There is much that can be achieved, but we must go step by step. If you really think you need all of them, I suggest you start with one and work your way up.
Observe the competition and improve your quality
It's always good to watch your competition for inspiration and see where you can improve. Facebook ADS offers a library of ads.
You can know what ads are working, what formats it uses, what web pages are sending traffic to, in what locations. Taking the time to analyze will be your main goal.
In addition, you must also use the Pixel Helper extension to see what events they have installed on your website and with that you will be able to see if they are carrying out conversion campaigns, dynamic marketing, catalog sales, among others.
Define your strategy
Do not go directly to the purchase or contact, there are always some preliminary steps that are important to take into account. You have to know where the user is in brand awareness.
Plan your campaigns
After knowing what your objectives are and what strategies you should follow, you have to choose which campaigns you are going to work on. Facebook classifies them in recognition, consideration and conversion based on what you tell the tool, it will optimize you in one way or another.
If you tell him that the goal is to generate traffic to the website, he will get you the highest number of clicks at the lowest cost, or if your goal is to achieve sales, he will possibly get you a lower traffic, but much more qualified for sales.
Schedule your Budget
As a campaign, you tell him that you have a budget of money, and he will distribute the investment among the public who believes that he will best achieve the objective you are looking for.
It is also good to work with budgets at a total level and not on a daily basis, because that way the optimization is done much better.
Audiences What is your audience?
It is good to start with audience per campaign, that is, with many ad sets, because at first we do not know what is going to work best for us.
You must be testing to know which is the audience that is going to achieve good results and for that you will have to start by making several buyer personas; Through these you can create audiences by interests, by competition pages, by behaviors, among others.
Then it is recommended to work with personalized audiences, that is, people who visiting the website have achieved the objective or not, for example adding a product to the shopping cart, but then did not buy.
You can make similar audiences, they are generally the ones that get you the best results, however, different audiences should be considered depending on our sector, social networks and web.
Where is the publication located?
Where should it be published, because by default Facebook recommends that you work with automatic placements, since it works with all possible publications. It will show you the ads in the placements that it thinks can best meet the objective you are looking for.
Don't put creativity aside
What creativity format should be used because I recommend that you use 2 formats: the square and the vertical, as mentioned above.
You must work with automatic placements then the customization of ads lets you use the type of creativity you want for each location.
URL tracking to measure campaigns
It is to enter a series of parameters so that Google Analytics can measure these campaigns individually. Basically Facebook and Google Analytics have different attribution models, and it will make it very difficult for both models to give the same data.
Therefore, it is necessary to know through these platforms the results of our campaign, by tracking those URLs we can know in Google Analytics what happens with these campaigns with respect to achievement of objectives, length of stay, page views, bounce rate, etc., that is why it is necessary to apply it.
