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Importance of persuasive writing by 2022
Whenever you write an article, you are looking for your audience to take some specific action, whether it is visiting a website, subscribing or leaving a comment. For this you need persuasive writing, and here I will show you what this is about.
What is copywriting?
When you carry out a marketing campaign you must also set objectives, a persuasive writing strategy is an effective way to boost sales of a business. This is called copywriting.
For a good marketing strategy, one must take care of the writing style, since copywriting influences the perception of the writer and his way of responding between commercial stimuli.
That is why persuasive writing is one of the copywriting techniques, which is used to capture a stronger brand image, and thereby increase the chances of improving sales.
Copywriting is used in both marketing and advertising. Through words, editors lead the reader to a specific end; and it is not just about selling, they can also surprise the public, move, empathize and inform.
It is a combination between publicist and writer, you have to devise, reflect, create direct and concise messages through writing.
How to create the best headlines to catch your audience?
The key to getting a person to stop and read is the title. Practically the title by itself will be in charge of selling, since it is the first impression that people will see.
If a headline does not attract attention, the public will not continue reading and will not carry out that action you are looking for. I will give you some tips that you can implement in your writing.
Being direct and specific in a title will give the reader a clear and direct message of what they are looking for, not exceed more than 70 characters so that when researching on the internet in any search engine the title appears in its entirety.
Include at least one number, this will make sight-reading easier, remember that building a good title is the key to achieving the goal. Get to the point, be concrete without misleading the reader you have to meet their expectations.
Generate curiosity and with words that make you react, nobody wants to read a boring headline and of course your readers will not click on a headline that conveys that either.
It awakens his desire to want to read more, adjectives that bring out those feelings, and uses words that function as an emotional projectile, thus managing to invoke that emotion and his desire to read.
Build phrases that motivate you to keep reading
Reading is more than a hobby or an obligation and this habit offers many benefits, such as the sharpness of cunning, the stimulation of empathy, concentration and imagination.
In addition, it favors personal enrichment, since it allows the reader to live experiences never imagined offering an intimate and incomparable company. That is why phrases should be created that motivate the public to continue reading.
Motivational phrases and motivational words are beautiful phrases about love or about life. A phrase about striving to achieve a dream or a goal, or for a woman, that something is never too late, and if you focus on it, nothing is too small.
Phrases not to give up, they are also usually striking words for the reader, it is to give them that feeling that they can always go further. Sometimes success is just a couple of steps ahead, so it is critical not to give up and keep struggling to achieve your goals and dreams, even when faced with obstacles.
Building good and original sentences will go a long way to attract more book lovers.
Fewer long words and more short words
Today we live in a society where everyone reads from the smallest sentence on a poster to an entire article in a digital newspaper.
There are people who are dedicated to writing and some write reports, articles and even write on the networks, and it is something that is done at all hours today.
Therefore, it is important to follow some guidelines to improve the quality and effectiveness of your writing, emphasizing in small but direct and striking words.
Be brief, if you can express yourself in three paragraphs without reaching five do it, if you can dispatch in two sentences without extending to four it is also valid, if one word is enough then two will not be necessary.
If you can stuff it into short and concise words, it is not necessary to look for the longest and most complicated words that exist in the dictionary.
The reader's attention is the most precious asset, and therefore we must capture the right words small, but with meaning.
If your text or paragraphs are lengthened, reduce them, if your sentences do not have an ending, break them and if your words have many letters, change them for short and accurate synonyms.
Think before writing
Writing transmits knowledge to us, and through time it has transcended, as the memory and culture of humanity have changed, education is based on learning to write and read it, although at present writing deficiencies have increased.
People do not adequately express what they want to say, this in turn causes the reader to translate what is written into what is oral in a wrong way.
Perhaps that is why not thinking and analyzing before writing, leads us to make mistakes, technology is very beneficial, but in turn it has brought problems, since it has led to scarce creativity of some writers when they have to write, write a report or synthesis.
They just copy and paste without giving their personal opinion. Good writing requires practice and reading.
