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Popularity of K-pop girl group aespa transcends borders according to Forbes

Fermín Gómez
3 min read

The American economic magazine Forbes has expressed that the popularity of the k-pop girl group: aespa transcends borders.

This information comes from the analysis of data provided by the music industry.

According to the latest publication of Forbes, on its official website, the success of aespa, a k-pop quartet crosses national borders and wins fans in all latitudes.

And that feat has been achieved just one year after their debut.

It was emphasized that the group's album, "Savage", was placed in the second place of the list "Top Album Sales", which translates as: Billboard's Best Selling Albums.

In that same publication, it is highlighted that aespa set a record by appearing among the 10 best groups on the list.

Thus, it has become the fourth South Korean girl band to achieve such a feat, after BLACKPICK, TWICE and ITZY.

According to Forbes magazine, aespa sold approximately 17,500 copies of their album "Savage", released this October 5, only in the United States.

Popularity of K-pop girl group aespa transcends borders according to Forbes

With that amount of sales, it has positioned itself in 20th place on the top "Billboard 200" album chart. Which is her highest debut ranking for a k-pop girl group.

Forbes magazine commented that the album's release became one of the most successful in all history when it comes to K-pop girl groups.

According to data from the specialized press, it had managed to sell more than half a million copies just 15 days after its launch. Information provided by your representative agency: SM Entertainment.

According to the official communication, that figure constitutes an unprecedented achievement for a rookie group whose debut was just 11 months ago.

In addition to the aforementioned achievements, the girl group managed to enter a total of 10 Billboard charts, including the following charts: "Artist 100", "World Album", "Independent Album". Independents) and "Billboard Global 200".

Remember that the "Artist 100" is a list published weekly by Billboard magazine in the United States. It combines performance in the "Hot 100", "Billboard 200" and "Social 50" rankings.

A few more words about aespa

Aespa (in Hangul, 에스파) is a South Korean girl group from the SM Entertainment agency. The group consists of four members: Karina (카리나), Giselle (지젤), Winter (윈터) and Ningning (닝닝)

His debut was made on November 17, 2020, with the single "Black Mamba".

By early January 2021, the “Black Mamba” video had reached 100 million views, setting a new record. Since it took him only 51 days and 12 hours to reach that figure.

In this way, it became the debut video that has managed to get 100 million views in the shortest time so far.

As for the curious name of the group, it is due to a combination of the symbol "æ", which means "Avatar X Experience", and the word "aspect", which means "two sides".

This combination seeks to symbolize the concepts of "finding another self" and "experiencing a new world."