Escuche esta historia
--:--
6:00
Marketing 5.0: Artificial Intelligence in Human Commerce
Marketing 5.0 artificial intelligence in sales strategies.
Selling a product or service takes work and study. It's not only about publishing and sharing, it's more about the orientation to know your target audience. The desire that leads them to choose you over the competition. Learn about the most modern strategies focused on marketing 5.0 for your business.
One of the most innovative marketing strategies. Learning to market is becoming more and more important every day. Digital advances and the change in commerce systems have led us to migrate our businesses, brands, products or services to digital media. Today we have marketing 5.0 the combination of the best trading strategies and artificial intelligence.
Digital media have become the best tools for advertising studies, they are the key sample to determine what the needs and behaviors of our corresponding audience are.
Technological advances have helped us even more their behavior, what are the aspects that identify them, how they are grouped by generations and what are their reasons or purchase priorities.
Who are the credits for?
This new way of looking at marketing is raised by the master and professional of marketing Philip Kotler. This is the man who has faithfully taken the steps that move the development of marketing in all its aspects.
The specialist urges brands to know the different stages of the consumer. The first is to know your needs, from there to think about the planning in which you can solve them. Finding it will move your audience to purchase the product and create a considerable experience at the moment.
In more basic terms or aspects, the connection that usually remains between the client and the brand are presented. Nowadays, a clear example of them can be the recommendation system when you work your brand through networks such as Instagram or Facebook, the interaction and public recommendation pave the way for positioning.
Marketing 5.0 What does it consist of?
Right now and in the changes we have experienced, we must consider having our space on the internet. The use of this potential tool for data collection and analysis. Create results that allow us to improve sales strategies.
The growth of the world population with internet access has been interesting and marketing 5.0 points to this. Although digital media are occupying large spaces, then we must follow the path and understand various behaviors.
Important points:
— The supremacy of the internet moves us to digital media.
— Data analysis must be worked on: the internet always leaves other searches, this data is analyzed, compared and used for marketing strategies.
— The use of artificial intelligence will be essential to predict behavior and results.
— Better experiences with creating personalized content, let's get straight to the point.
— Agility to perform and correct some experiments in the market very quickly.
Technology that evokes humanity
Although on previous occasions, marketing was emphasized in the study of sales processes, behaviors, market analysis, consumer attitude among other aspects.
Today we see a full alignment with the technological and digital ramification. Why? In the first place, social changes led us to join digital media in an almost obligatory way.
On the other hand, the economic explosion grew with the use of social networks, web pages, blogs and other spaces that were and are used to market products, services or establish brand positioning.
Marketing 5.0 bases the use of technology and digital media, without losing the human touch. The connection to be felt with consumers when trading. The empathy that is generated with commercial exchange.
It's not about supplanting, it's about moving forward
It is a priority to understand the following, it is not about technology supplanting human work. Although we know that the pandemic factor was the reason for migration for many small and medium-sized businesses. Human warmth will always be necessary to connect users with the customer.
It is determined is the use of technological tools to improve the quality of work in commerce and advance with the digital age. Before any need there is a virtual backup that will help you to trade effectively.
Time to rely on technology with Marketing 5.0
The doors have been opened in every way, we have more than one stage to interact and take advantage of technological advances. Marketing 5.0 leads us to emphasize the benefit that technological development can bring us now.
The new marketing strategy 5.0 with respect to human empathy, deepens commerce by understanding social events and not going over the shortcomings of social events that arise.
Beyond traditional businesses, they are strategies that take marketing to a level of greater human awareness and quality of life for all.
Benefits of marketing 5.0 for your brand or business:
Get a good space in social networks and web pages to improve the reach of your sales and obtain a good positioning.
Analyze data and determine your target audience. Study the behavior of the different generations that are present on the internet today.
Evaluate results and generate processes where artificial intelligence has a presence. Identify schedules, searches, wishes and interactions and more data that can help you.
Always one step ahead with technological advances, the latest trends, movements in social networks or other platforms.
Finally, anticipate the consumer's wishes
Framed in using the technological resource in our favor without breaking human need, we are ready to anticipate the wishes of our consumer and present our brand, service or product without problem. A strategy that moves and guides the audience to what they need to buy, where to do it and how to do it.
Technology can be the best support and growth tool for you, you just have to channel good planning and research to take your ideas to a new level.
